The Is My Brand Protected? Podcast
Business:Management & Marketing
In this episode, we discuss the Royal brand as an example of the use of brand licensing. Our Lead-off quote:
Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful. ~Sir Richard BransonThere was a remarkable striking and beautiful display of the British Royal family brand through the wedding of Prince Harry and Meghan Markel. According to a Nielsen report, 29.2 million American households were tuned in to the Royal celebration. The Royal brand is strong and getting stronger through the use of licenses, merchandising and advances in tourism.
023: Podcast: Patent Protection Abroad
022: What to Expect During Patent Litigation
021: Interview with Life-Coach, James Bonds
020: Interview with Irina Pomestchenko
019: What is a Trademark?
018: Why You Need Website Encryption for your Website
017: Doing it for the Culture
016: The Three Types of Patents
015: The Top 10 Most Valuable Brands
014: The Top 10 Reasons to Protect Your Brand
013: Using Photos In A Way to Lessen Copyright Violations
012: Determining Your Exit Strategy
011: Celebrity Trademarks
010: Drafting a Proper Website Privacy Notice
009: Oprah's Lessons in Learning for the Entrepreneur
007: Eight Thoughts About Developing a Viable Business Idea
006: Positioning Your Brand For Protection
005: Interview with Tech Entrepreneur, Kimberly Broomer of Bankable Celebrations
004: Trademark: How To Put The World On Notice
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