My guest today is a pioneer in the plant-based sector with over 30 years of experience. In 1994, Rey founded the Alternative Baking Company, one of the first vegan cookie brands on the market, which generated $1 million in sales in 1995. In 1997, he founded Sun Flour Baking Co. to create new flavours, tastes, textures, and nutrition products with a longer shelf life and higher profit margins.
Sun Flour Baking produces raw and baked gluten-free cookies free of animal products. It also provides co packing, product development, consulting, testing, nutrition facts, graphic design, and wrapping in small batches. Clients include Continental Airlines, Sodexo Marriott Food Service, and Whole Foods. The company supports Farm Sanctuary, the American Society for Prevention of Cruelty to Animals (ASPCA), and In Defense of Animals (IDA).
Rey owned Garden to Grill, a vegan restaurant, for five years. With extensive knowledge across the entire product life cycle, he is an experienced formulator within the industry, has designed three facilities, and has sold millions of vegan cookies, keeping eggs and dairy out of the mouths of many. Besides owning five plant-based brands, he has also published two children’s books and is an expert at cannabis infusion for topical and edible products.
NBSV 173: Computational scientist and ultramarathoner Jeyashree Krishnan on critical thinking, veganism, and making sense of conflicting diet info
NBSV 172: Dr. Anelyse Weiler on workers’ rights, environmental health, veganism, and how we can fight for a more livable world
NBSV 171: Jeremy LaLonde, filmmaker and creator of PB With J, on his health journey (including losing half his body weight), exploring in the kitchen, and maintaining health habits
NBSV 170: Dr. Monica Bhatia on founding a protein-forward bread company, why you might be underestimating your protein needs, and moving from vegetarian to vegan
NBSV 169: Dr. Esther Zeledón discusses veganism, setting goals, cultivating a positive mindset, creating habits, and more
NBSV 168: Radhi Devlukia on mindful and intuitive eating practices, and her new cookbook
NBSV 167: Coach K answers 19 listener questions on veganism, fitness, habits, accordion, and much more
NBSV 166: Film and TV actor Paloma Kwiatkowski on veganism, entering the health and wellness field, and moving to a small town
NBSV 164: Vicky Bond, president of The Humane League, on the myth of “happy hens” in modern farming
NBSV 163: Executive director of Vegan Outreach, Jack Norris, on the nonprofit’s vegan campaigns
NBSV 162: TV host, author, and chef Carolyn Scott on vegan travel (including to the North Pole!)
NBSV 161: 111-time Ironman Todd Crandell of Racing For Recovery on addiction recovery and veganism
NBSV 160: Chef Karen McAthy discusses fear of and misinformation about “processed” and novel foods
NBSV 159: Next Level Burger CEO Matt de Gruyter on founding America’s first plant-based burger joint
NBSV 158: Nancy Wehnert on how her approach to leadership coaching connects with veganism
NBSV 157: Ex sheep farmer, now vegan JH Burnett shares his powerful story
NBSV 156: Drs. Alona Pulde and Matt Lederman on their 9 pillars of health, and their new book
NBSV 155: Cynthia Owen on making veganism mainstream, business grants, and her coaching practice
NBSV 154: Dr. Leigh Ettinger on benefits of veganism for pediatric obesity, endurance cycling & more
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