Dan White is a branding consultant and author of "The Smart Branding Book" and has over 30 years of experience in marketing and branding.
In this episode, we discuss the latest thinking and methods for brand building including the rarely discussed area of uncovering insights and measuring brand, with successful examples.
We highlight how insights and measurement can be used together to create successful branding campaigns, and discuss how to adjust and improve branding strategies over time.
Lastly, we touch on emerging trends in branding and how branding may evolve in the future.
S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis
S05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy Raskin
S05.EP07 - Experiential Branding (Light & Atmosphere) with Matt Clutterham
S05.EP06 - B2B Marketing with Jade Tambini
S05.EP05 - Brand Frameworks with Sarah Robb
S05.EP04 - Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson
S05.EP03 - How to Launch a Brand in 10 Days with Brand Sprints (w/ Eden Vidal)
S05.EP02 - How Brands Grow with Byron Sharp
S05.EP01 - State of Brand 2024 with Jacob Cass & Matt Davies
S04.EP18 - Best of Season 4 (2023)
S04.EP17 - Brand Storytelling with Miri Rodriguez
S04.EP16 - Any Insights Yet? w/ Chris Kocek
S04.EP15 - BIG Brand Ideas (Secrets Revealed!)
S04.EP14 - Balancing Facilitation & Strategy w/ Rachel Davis
S04.EP13 - The Art of Consistency: Mastering Brand Guidelines w/ Hamish Smyth
S04.EP12 - Distinctiveness, Differentiation, and Brand Growth with Jenni Romaniuk
S04.EP11 - How to Build Big Brands on Small Budgets with Ian Barnard
S04.EP10 - Mastering Brand Building in a Regulated World with Terri Goldstein
S04.EP09 - Creativity, Empathy & Culture with SNASK
S04.EP08 - Personal Branding & The Power of LinkedIn with Mike Roberts
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