023: the method acting strategy to making music that brands can find and use

In this episode, Graham shares his philosophy for embodying a character when writing and producing for sync. It’s not enough to write what you think you’re good at – New sync is all about serving clients what they expect in unexpected ways. From performance to production, the vivid character you become says everything about the value of your music.

Listen to learn:

→ When to take on a character when writing for sync
→ Why unconventional music makes more money
→ How your tracks can stand out to clients

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