FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel's, and more.
After 17 years as an account person, Kelly Graves became the first Chief Marketing Office of FCB Chicago, a role she personally helped design. Kelly is our first agency CMO on the Brand Lab Series™. Listen as she discusses the differences between a brand CMO and an agency CMO, as well as the status of the advertising world today.
“Right now, I probably do 47 different things that vary in terms of seniority to lowest guy on the totem pole and I'm not afraid to roll up my sleeves and do all of that."
The Future is Unknown: Rethinking the Economy During Coronavirus | Ep 99
The Future is Unknown: Rethinking Sales and Marketing During the Coronavirus | Ep 98
The Future is Unknown: Rethinking Mental and Physical Health During the Coronavirus | Ep 97
The Future is Unknown: Rethinking Business Planning During the Coronavirus | Ep 96
The Future is Unknown: Rethinking Planning During the Coronavirus | Ep 95
USA Basketball Foundation Executive Director Talks Leadership and Tokyo 2020 | Ep 94
Bob Moesta on Sales Training Flaws and What Causes People to Buy | Ep 93
CultureIQ VP of Marketing at the Intersection of Psychology and Tech | Ep 92
Schneps Media Publisher on Dominating Media Online and Offline | Ep 91
FCB Chicago President on Leveraging Tech and Talent | Ep 90
Chevron Corporate Brand Advertising Executive on AR, Voice, and Growth-Mindset | Ep 89
Merrick Pet Care Vice President on Marketing an Emotional Category | Ep 88
Signify (Philips Lighting) Head of Co-creation & People Insight on the Power of Co-creation | Ep 87
Bob Moesta Talks Jobs to Be Done Theory and Demand-Side Innovation | Ep 86
Base4 CMO on Modernizing a Lagging Industry | Ep 85
Mediafly CMO on the Move from Agency Life to Brand Life | Ep 84
Middleground IT Co-Founder on Defending Cyber Attacks | Ep 83
Honeywell Director of IoT Product Management on IoT Growth | Ep 82
Loeb & Loeb Partner on Protecting Your IP in a Digital Era | Ep 81
PIMCO EVP of Digital on Bringing Brand Purpose to Life | Ep 80
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