(Re-run) This week on Startup Handmedowns, we sat down with Gaston Tourn, CMO of Badoo which for those of you who don’t know is a dating app that is most popular in Europe and South America. Gaston describes himself as a writer and a poet, creating the narrative of the customer and integrating their stories into the product in question. Like many of us, Gaston once had the belief that marketers go out and trick people, that it’s more of a "slimy job", which makes his journey to marketing even more interesting. Hear how he didn’t set out to become a marketer at all, and how he was actually convinced by Google to try it out. I mean, if Google told me what job I’m meant for, I’d believe them too. Gaston talks about his time working on projects such as Google Adwords and Youtube before joining Badoo as CMO. The work he’s doing at Badoo is pretty impressive, and from the way he describes it in the interview, it totally makes sense that he sees himself as a writer and a poet. Gaston is working to fix online dating, on the whole, adding safety measures within the app and features to rid some of the common online dating problems and ultimately, get the users on more dates. As well as trying to mend online dating’s failures, he is focusing on the stories of couples who have found each other on Badoo and telling their stories. Gaston is super interesting and has a lot of great tips, especially if you’re marketing a new startup with a limited budget.
Episode 96: A Different Approach to Saving the Planet and Why Plastic Water Bottles are the New Cigarettes with Rich ‘Raz’ Razgaitis - CEO of FloWater
Episode 95: It's Not Enough to Build Something You Have Think About Distribution with Amir Salihefendić of Doist
Episode 94: Creating a New Way to Shop Online with Girish Ramachandra Co-founder & CEO, Shopalyst
Episode 93: Why you Need to Build your MVP End to End with Serial Entrepreneur Peter Yared CEO of InCountry
Episode 92: How I Sold a Company Before I Went to College and Building Amazing Consumer Focused Startups - Kal Vepuri - Founder of Hero and Serial Angel Investor
Episode 91: We Were Selling One Car Per Month When I Joined Tesla - JOhn ROkos - Angel Investor and Entrepreneur
Episode 90: Austen Allred Founder and CEO of Lambda School - Transforming Education and How We Learn
Episode 88: How to crowdfund £1million in 4 days with Alex Stefani CEO of Beam
Episode 87: You Don't Need More Processes with Ryan Walsh Chief Product Officer at Splice and Formally Beat by Dre and Floodgate VC
Episode 86: Hope is Not a Strategy - With Ian Chambers CEO of Mind Candy and Moshi: Sleep and Mindfulness
Episode 85: Does Money Buy Happiness and Effective Content Writing with - Morgan Housel, Partner at The Collaborative Fund
Episode 84: The Importance of Having a Startup Mindset within Multinationals - with Zack Weisfeld General Manager and Head of Ignite, Intel's Startup Mentorship Program
Episode 83: Build a Team of Curious People to Achieve Success with Haymo Meran - Serial Entrepreneur and Investor
Episode 82: Why All Founders Have to be Great Sales People with Dan Bowyer - Co-Founder and Partner at SuperSeed VC
Episode 81: Not All Businesses Need Venture Capital Funding with Andrea Hippeau Principal Investor at Lerer Hippeau VC
Episode 80: Creating the right culture starts with leadership - Melissa Daimler Founder of Daimler Partners
Episode 79: Angel investor by day world-class DJ by night with Mick Batyske Investor and DJ
Episode 78: Peter Rojas - Partner at Betaworks Ventures - How We Built Multiple Media Brands Without Paying for Traffic, Acquisitions, Venture Capital and More.
Episode 77: What's your startups moat? Branding Isn't enough with Hadley Harris - Founding Partner at Eniac Ventures
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