Welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession.
On Episode 11, Erich Starrett hosts Bob Perkins, the Founder AAISP, the American Association of Inside Sales Professionals (now Emblaze) in the Orchestrate Sales Studios on the eve of the #digitalnow conference in Chicagoland next week (including a special promo code if you have not yet RSVP'd!)
We begin with his origins in telesales to Inside Sales to forming the AAISP. And from where he first crossed paths with #SalesEnablement in the journey to modern day where Emblaze is partnering with the Revenue Enablement Society for track next week.
Highlights from the episode include...
PAST:
⌛️ Bob was on the first ever Inside sales implementation of Siebel. "We used to pull out a stopwatch and time how long it would take to pull up a customer record."
⌛️ Bob and Larry Reeves held the first AAISP conference for 50 people in Minneapolis in 2009 using a sound system borrowed from Bob's church.
⌛️ By year two they had 200 and started getting calls from places like Japan, Afghanistan, France begging to start a chapter in their location.
⌛️ The explosion of Inside Sales created a need to scale the training of less experienced reps. Which created demand for Sales Enablement.
⌛️ Bob reflects on how Jill Rowley "The EloQueen" ushered the social selling mix onto the sales scene.
⌛️ In Bob's early experience the SES he talked with Scott Santucci about the similarities and differences between the two organizations.
PRESENT
💼 Sales is improving and growing with technology and with that growth there's need for training. Witness colleges that now have sales programs.
(Can I get an AMEN, Dr. Howard Dover Robert M. Peterson, Ph.D., Stefanie Boyer, PhD💧?)
💼 A behind the curtain look at the continuing evolution of the AAISP into Emblaze as Bob continues his transition from founder-operator to executive board member.
💼 Great salespeople make it about the other person. What does that mean? Empathy. Caring. Attention. Listening more than you're speaking. Those are the traits that winning sales reps carry. (shoutouts to Steve Richard and Dale Dupree)
FUTURE
🤖 The future of sales is being Amazonized. "We all know what Amazon is. It's everything. It's point and click, order, return, customer service, pricing, availability, everything at your fingertips, and sales is moving in that direction."
🤖 Leaders continue to need development. We should not lose an emphasis on enabling sales / revenue *LEADERS.*
🤖 What is the future of the AAISP in it's new incarnation as Emblaze? Where is "inside sales" headed? "We need to treat this profession like it's one of the most critical professions in the world."
🤖 Is AI friend or foe? What might be possible if AI enables sales to fully tap into their unconscious competence?
Please click 👇🏻, subscribe 📲, listen 🎧 ...and 🎙️ join the conversation!
ORCHESTRATE Sales!
Erich
#RevenueEngine #DigitalTransformation
#RevenueEnablement #Orchestrator
#RevenueEnablement
Mentioned in this episode:
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ISEs3 PROMO CODE for Emblaze DigitalNow Revenue Summit 2024 in Chicago
Hit salesenablement.captivate.fm/diginow24 and it will plug in promo code OSCISE automatically -- for $745 off of the Emblaze DigitalNow Revenue Summit 2024 registration fee! Hope to see many Enablement Insider Nation smiling faces soon in Chicago. Or, more specifically, *just* outside of the Second City ...on April 2nd!
Emblaze DigitalNow Revenue Summit 2024
ISEs3 Ep15: Danny Wasserman - Gong! Tableau and Databricks
ISEs3 Ep14: Todd Caponi - Sales History Nerd + Transparency Evangelist @ Sales Melon
ISEs3 Ep13: Meganne Brezina CCMP™ - Seismic
ISEs3 Ep12: Dr. Shawn Fowler - RevenueReady
ISEs3 Ep10: Dr. Brian Lambert Pt 2 – Co-Founder, Orchestrator, and Value Architect
ISEs3 Ep9: Dr. Brian Lambert Pt 1 - Co-Founder, Orchestrator, and Value Architect
ISEs3 Ep8: Bob Kelly - Sales Management Association
ISEs3 Ep7: Tim Riesterer - Chief Strategy Officer, Corporate Visions + Chief Visionary, Emblaze
ISEs3 Ep6: Christopher Kingman - SES Fore-founder, RES + Emblaze Exec Board Member
ISEs3 Ep5: Craig Nelson - SES Fore-founder and Entrepreneur
ISEs3 Ep4: Gail Behun – President, Revenue Enablement Society (2024)
ISEs3 Ep3: Paul Butterfield - President, Revenue Enablement Society (2023)
ISEs3 Ep2: Scott Santucci Pt2 - The Birth of the Sales Enablement Society
ISEs3 Ep1: Scott Santucci Pt1 - Before the Sales Enablement Society
Ep63 Helping Salespeople Communicate Value with Jen Burns
Ep62 Leading the SE Function To Achieve Impact with Brian King
Ep61 Quantifying SE Contribution with Erik Host-Steen
Ep60 Creating Shared Experience for the SES with Bill Ball
EP59 Gaining Executive Buy-in to your SE Charter with Tamara Schenk
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