Is your brand ready for the future? Being a future-ready brand is about more than just hopping onto the latest tech trends. In this episode, we hear about what marketers can do to keep their brands ahead of the game. We welcomed Mitch Duckler, Managing Partner at FullSurge & Bestselling Author of The Future-Ready Brand and The Indispensable Brand, to share insights he uncovered in his research.
Full Episode Details
Mitch Duckler, as Managing Partner of consultancy firm FullSurge, is well-versed in what brands can do to drive and accelerate growth. And a big part of growth is looking forward to the future.
So how can you make your brand future-ready?
When writing his recent book, The Future-Ready Brand, Mitch interviewed CMOs from Fortune 500 companies to get their perspectives on new technology, audience expectations, and how they’re preparing for the future. We hear some brilliant insights into how CMOs at some of the top brands are experimenting with technology like AI and AR, and why they’re trending cautiously right now.
Mitch talks in detail about the differences in generations and how Gen Z, an important demographic for brands, prefers content that’s authentic, not polished, and brands with a clear purpose.
In This Episode:
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.
Why Brands Need to Look Past Vanity Metrics on Social
Introducing Data-Driven Decisions Lessons from Marketing Leaders That Drive Results
Why Creativity Is the New Productivity
Why Brands Need to Lean into the Moment on Social
A Deep Dive into Hootsuite’s Social Media Consumer Report
How Bennie Johnson Amplifies Magic at the American Marketing Association
Why Better Stories Start with Better Questions
How the Consumer Product Safety Commission Adds Hope to Social
Why Social Needs a Seat at the Leadership Table
How an Ivy League Uses a Social-First Approach to Build Community
Orcas, Community, and Social Culture
How Planoly Empowers Creators to Evolve on Social
Greatest Hits: How DoctorJonPaul Became a Trailblazing Creator
How to Be a Higher Ed Marketer with Bart Caylor
The State of Creators, Agencies, and Influencers with Nathan Jun Poekert
Why Focus is the Path to Success with Justin Tse
How a Social Pro Pivoted from Sports to Startup Success
How Student Creators Fuel Boston University’s Social Presence
What Dik Dik’s Taught the San Diego Zoo
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