Animal pics brighten our day here at Convince & Convert. We’re sure you can relate! But we’ve found out that there’s so much more to San Diego Zoo Wildlife Alliance’s social than animal pics. We’re thrilled to welcome their Senior Social Media Strategist, Taylor Moore, onto Social Pros to tell us more.
Full Episode Details
Everyone loves animal content on social feeds, right? But what goes into the marketing behind animal content for San Diego Zoo, and how do they tap into humanity’s love for animals and garner meaningful results in the process?
On this episode of Social Pros, Taylor explores why wildlife conservation sits at the very heart of their content strategy and tells us the importance of storytelling on social.
Plus, she shares the story of how she posted a certain viral ‘dik dik pic’ and why great content can be cheeky as long as it’s relevant to your cause.
In This Episode:
Resources
Grab your free Social Media Audit Bundle
Connect with Taylor on LinkedIn
Follow Taylor on Instagram
That viral dik-dik pic…
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