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In this installment of the Changing The Industry Podcast, Lucas and David welcome Kory Rozema, owner of Rozema's Car Care in Hudsonville, Michigan. Kory shares the successes and missteps of his journey, highlighting the critical transition from confrontational management to fostering a culture of open communication and employee input.
The trio also touch upon the challenges and etiquette of training events, with particular attention to the contentious issue of employee poaching among shops.
00:00 Miscommunication during the interview led to work frustration.
08:31 Apologizing for being a bad dad and boss.
14:12 The Manager encourages and helps express frustrations effectively.
17:17 Importance of helping struggling shop owners acknowledged.
23:25 We Need more staff to run the shop efficiently.
29:27 Dealership service advisors care about customer ratings.
33:14 Surprising observation about the tutor's appearance and employees.
41:09 Choosing jobs and passion; business adaptability.
47:34 Free training hosted at local shop unsuccessful.
50:56 Facebook groups facilitate local networking for careers.
55:00 Offer value, market well, mobilize for training.
59:07 Betrayal over hiring changes friendship dynamics.
01:04:13 Active board of directors are crucial for success.
Episode 166 - Automotive Training Failures With Dominick Marquez
Episode 165 - Chasing An American Dream While Balancing Family and Culture With Gilbert Khoshaba
Episode 164 - John Phelps on Career Shifts and Setting Industry Standards
Bonus Episode - Why Small Shops Fail - The Uncut Audio
Episode 163 - Balancing Business Ownership and Technology in the Auto Industry With Gregg Rainville and James Harris of Steer CRM
Episode 162 - Lauralee Schmidt on Repair Shop Economics and Social Media Slips
Episode 161 - The Realities of Coaching in the Auto Industry & Customer Misconceptions with Matt Wagg
Bonus Episode - Frank Scandura on AutoTechIQ And Enhancing Shop Dynamics
Episode 160 - Oz Mechanics on Business, Cultural Impact, and Fighting City Hall
Bonus Episode - Chris Craig on Creating Positive Automotive Work Environments Even At A Dealership
Episode 158 - Sean Tipping Confronts David On Withholding Technician Pay
Episode 157 - Emotional Intelligence Within An Auto Repair Business with Clint White
Episode 156 - David Macholz on Rethinking Technician Certification and Training
Episode 155 - Harnessing SEO and De-escalation Tactics with Brian Walker
Episode 154 - Dissecting Conversations and Conversion Rates Using AI with Stan Stokes
Episode 153 - Murray Voth on Thriving in the Automotive Industry
Episode 152 - A Blueprint for Financial Independence in Auto Repair Shops with Rick White of 180Biz
Episode 151 - A Shop Owner's Guide to Consolidation and Exit Strategies
Episode 150 - Jimmy Purdy of The Gearbox Podcast on Evolving Business and Industry Challenges
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