Scot Keith is the founder and CEO of One Twenty Three West (123W), an advertising agency in Vancouver. They moved from the garage to an industrial laundromat and now they work in a B-grade building with plywood floors - all to keep the talent high and the overhead low.
In this episode, Cole and Scot discuss:
- how to start an agency - the power of creativity - positioning an agency with low overhead and high-caliber talent - how to manage well but keep autonomy
You can catch up with Scot on LinkedIn: https://www.linkedin.com/in/scot-keith-9560125/
You can learn more about One Twenty Three West here: https://123w.ca/
This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
Building a Movement that Inspires Change
The Art of Crafting Relationships in Business
Fireside: What Can Democracy and Marvel Teach us about Impactful Storytelling?
When In Doubt, Care About Your Audience
Fireside: Can Storytelling Transform our Industry?
Our Industry is at an Inflection Point
Fireside: What Makes a Compelling Story?
State of the Outdoor Economy
Fireside: The Bedrock of Storytelling - Art of the Interview
Stop Marketing My Town - Marketing & Overtourism
Fireside: The ROI of Brand Loyalty and Building Loyalty through Brand Storytelling
AI - The Future is Changing
Fireside: Is Your Jacket Really Unique?
How Marketing has Impacted the Evolution of Mountain Biking
Beyond the Podium - Have We Setup Athletes to Fail?
Fireside: The Missing Ingredient in Outdoor Storytelling
Is Print Media Still Relevant?
The Most Undervalued Tool in Marketing
2023 Thank You
What Role Does Passion Play in Marketing?
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips