Tropical MBA: Entrepreneurship & Founder Lifestyle
Business:Entrepreneurship
How one entrepreneur has achieved huge growth in his business by ditching the low-cost ‘productized service’ model and pursuing upmarket enterprise clients.
That person is Harry Morton, founder of the podcast production service Lower Street. Harry talks to Dan about how pivoting has allowed him to reach a low to mid seven figure annual revenue, and grow a team of over 20. They discuss why building a network and evolving a strong company culture has been so crucial, the importance of getting a grip on your financials, how accepting who you are and what drives you is crucial, and the challenges and opportunities afforded by AI:
‘I think that while AI is coming for all of our lunches it's coming for the productised end first because you have a very clearly defined list of deliverables and you point Chat GPT or whatever at it and it's not going to take too long, I don't think, for that to catch up and make the make the drop the price even further. So I think for anyone in an agency business, certainly something I spend a lot of time thinking about is: How is AI going to affect us? How do we incorporate AI? How do we embrace it?’
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#746 “Full-Service Agencies Are Out” & Other Productized-Service Ideas
#745 “3 Million in Revenue is a Death Zone" - Financial Strategy with Greg Crabtree
#744 How Transparent Should You Be? Thoughts on Queen Bee Roles & a Ticket Giveaway
#743 Spotting Taboo Business Ideas Through the Overton Window
#742 A Podcast About Shiny Object Syndrome
#741 The Roadmap for Turning a Skill Into a 1M+ Productized Service
#740 The Anti-Agency Agency + High ROI Customer Acquisition
#739 The Three Horsemen Holding Your Business Back from Breakthrough with Mike Michalowicz
#738 Under the Hood of an 8-Figure Business + Million Dollar Weekend with Noah Kagan
#737 Business Basics: Revenue Durability, “Small” Goals, & High-Leverage Meetings
#736 How to Have Your Best Year $$$Wise Ever
#735 An 8-figure exit and revisiting the 1,000-day principle
#734 Non-Obvious Ways to Grow Your Business + Favorite Moments of 2023
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