Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Jason Falls is one of those guys in digital marketing I have had a ton of respect for for many years. Imagine how surprised he was - and then how I was - that we both found out we were writing books on influencer marketing at the same time!
I beat Jason to the punch, but for anyone who read The Age of Influence, Jason's new book, Winfluence, is a must read. We discuss the background for his book as well as Jason's uniquely holistic perspective on the value of influencer marketing.
Reference Links for Jason Falls:
Reference Links for Neal Schaffer:
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