Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
I attended VidSummit, the largest conference for YouTube marketing and influencers, recently, and I was blown away by what I learned. I was so blown away that I felt compelled to share ALL of my takeaways with you. And because I learned a lot, this episode is my longest ever. However, if you are trying to upgrade your YouTube marketing or get started with YouTube Shorts, THIS is the episode for you!
Key Highlights
[05:15] Different Ways to Monetize Youtube
[12:35] What Makes Good YouTube Shorts?
[17:10] Good Shorts Analytics
[20:17] Creating YouTube Strategy Based on Psychographics
[22:44] The 4 C's
[26:14] Innovating Your Content
[31:13] AI Integration and Tools
[37:14] Creating Systems for Content Planning, Production, and Analysis
[40:58] 4 Types of Videos That You Need
[42:48] 3 Stages to YouTube Growth
[51:22] 2 P's of Scalability
[54:59] New YouTube Partner Program
[57:19] Creating Your Flywheel
[01:05:52] 3 Key Tools for Creator Economy
[01:06:41] Specific Strategies to Influence Viewers
[01:13:23] Content, Globalization, and Trend Watching
Notable Quotes
Links Mentioned
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