Welcome to the debut episode of our exciting new monthly series on the Buyer Matrix, brought to you by goratio.com! In this episode, we unveil our innovative approach to understanding and engaging with key players in the healthcare technology sector through our newly launched Buyer Directory. Join us as we delve into the intricacies of the Buyer Matrix methodology, designed to provide invaluable insights into some of the most sought-after healthcare technology buyers. Whether you're a seasoned industry professional or just starting out, this series promises to offer enlightening discussions and actionable strategies for engaging with the healthcare market. Hosted by John Farkas, alongside Jess Head, we'll explore how the Buyer Matrix℠ empowers companies to navigate the market with precision, empathy, and trust.
Show Notes
(0:42) Introducing the New Monthly Series
(4:54) Defining the Buyer Matrix
(15:07) Effective Marketing Communication for Teams
(23:49) Highlighting the Core Challenges CIOs Face
(26:49) Closing Thoughts
Ben Reigle & Trish Rivard — Market Implications of the Change Healthcare Breach
Mark Donnigan — The Critical Nature of Leading with Value
Christopher McCord — The State of Healthtech Funding: Considerations for 2024
Mac Davis & Dr. Ramon Jacobs-Shaw — Blending Compassion and Tech: Elevating the Clinical Perspective in Healthtech
Mitch Holdwick — From Disparate to Actionable Data — The Anatomy of Consumer Engagement
[Encore Episode] Bill Russell — The CIO Journey: From Information to Innovation in Modern Healthcare
B. Anderson (Andy) Flatt — Exploring the Tech Roadmap for Eldercare Facilities
Aaron Hillman — Empowering a Consultative Approach to Marketing
[Applied Theory Series] Kyle Numann — Building Digital Platforms Designed for Growth
Reed Smith — Building a Consumer-Centric Patient Experience
[Ratio Insights] Unlocking Healthcare's Horizon in 2024: The Critical Nature of Understanding Your Value Equation
Tod Fetherling — The Horizon of Data and Analytics
Haden McWhorter — The Premise Health Playbook: What does it mean to be Enterprise-ready?
[Encore Episode] Stephanie Lahr, MD — Bringing the Joy Back to Medicine
[Applied Theory Series] Peter Smith — Crafting RevOps Funnels and Building High-Performing Teams
Laura O'Toole — Shortening the Sales Cycle with Value-Driven Solutions
Trish Rivard — Exploring Health System Finance and Revenue Cycle Purchase Plans
Justin Mooneyhan — Inside AMSURG: Navigating Healthcare Innovation, Challenges, and the Future of Surgery Tech
Kelly Aldrich — Health Tech Horizons: Navigating Nursing Challenges & Innovations
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