On this episode of Healthcare Market Matrix, John Farkas is joined by Aaron Hillman, advisory board member at Ratio, to discuss the intricacies of marketing products and solutions to healthcare enterprises, specifically with a consultative approach. Throughout the episode, John and Aaron emphasize the importance of getting out into the field to gather intelligence in order to effectively meet the market’s unmet needs. And with almost twenty years in the industry, Aaron shares his thoughts on how to assert value propositions through strategic and targeted content.
Show Notes
(0:20) Introducing Aaron Hillman
(2:39) Unifying Growth Efforts with a Consultative Marketing Approach
(8:00) Stewardship as a Consultative Marketer
(13:04) Critical Interactions in the Translation Layer
(25:13)The Importance of Intelligence Gathering
(32:34) Meeting the Needs of the Market
(40:56) Asserting Value Propositions through Content
(52:28) Closing Thoughts
Ben Reigle & Trish Rivard — Market Implications of the Change Healthcare Breach
Introducing Ratio's [Buyer Matrix Series]
Mark Donnigan — The Critical Nature of Leading with Value
Christopher McCord — The State of Healthtech Funding: Considerations for 2024
Mac Davis & Dr. Ramon Jacobs-Shaw — Blending Compassion and Tech: Elevating the Clinical Perspective in Healthtech
Mitch Holdwick — From Disparate to Actionable Data — The Anatomy of Consumer Engagement
[Encore Episode] Bill Russell — The CIO Journey: From Information to Innovation in Modern Healthcare
B. Anderson (Andy) Flatt — Exploring the Tech Roadmap for Eldercare Facilities
[Applied Theory Series] Kyle Numann — Building Digital Platforms Designed for Growth
Reed Smith — Building a Consumer-Centric Patient Experience
[Ratio Insights] Unlocking Healthcare's Horizon in 2024: The Critical Nature of Understanding Your Value Equation
Tod Fetherling — The Horizon of Data and Analytics
Haden McWhorter — The Premise Health Playbook: What does it mean to be Enterprise-ready?
[Encore Episode] Stephanie Lahr, MD — Bringing the Joy Back to Medicine
[Applied Theory Series] Peter Smith — Crafting RevOps Funnels and Building High-Performing Teams
Laura O'Toole — Shortening the Sales Cycle with Value-Driven Solutions
Trish Rivard — Exploring Health System Finance and Revenue Cycle Purchase Plans
Justin Mooneyhan — Inside AMSURG: Navigating Healthcare Innovation, Challenges, and the Future of Surgery Tech
Kelly Aldrich — Health Tech Horizons: Navigating Nursing Challenges & Innovations
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