If you are serious about brand building at scale, this is the episode for you.
Richard Cotter is a brand consultant at the top of his game. He left school at 17 and developed his career to the point where now he is parachuted to work with large organizations that have brands that are underperforming and help scale them.
He is best known for turning around outdoor performance and lifestyle brand Berghaus.
He is the author of the book The Zebra Reality: How to Create Unstoppable Organizational Momentum’ and achieve all your business goals.
In this episode, Matt Davies and Jacob Cass sit down with Richard and tuck into how he has got to where he is and his top tips on scaling underperforming brands.
We talk about differentiation, attributes of global brands, the power of alignment, and the five steps for creating organizational momentum.
A super episode packed with value with someone who has been there, done it, and got the Berghaus T-shirt.
S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis
S05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy Raskin
S05.EP07 - Experiential Branding (Light & Atmosphere) with Matt Clutterham
S05.EP06 - B2B Marketing with Jade Tambini
S05.EP05 - Brand Frameworks with Sarah Robb
S05.EP04 - Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson
S05.EP03 - How to Launch a Brand in 10 Days with Brand Sprints (w/ Eden Vidal)
S05.EP02 - How Brands Grow with Byron Sharp
S05.EP01 - State of Brand 2024 with Jacob Cass & Matt Davies
S04.EP18 - Best of Season 4 (2023)
S04.EP17 - Brand Storytelling with Miri Rodriguez
S04.EP16 - Any Insights Yet? w/ Chris Kocek
S04.EP15 - BIG Brand Ideas (Secrets Revealed!)
S04.EP14 - Balancing Facilitation & Strategy w/ Rachel Davis
S04.EP13 - The Art of Consistency: Mastering Brand Guidelines w/ Hamish Smyth
S04.EP12 - Distinctiveness, Differentiation, and Brand Growth with Jenni Romaniuk
S04.EP11 - How to Build Big Brands on Small Budgets with Ian Barnard
S04.EP10 - Mastering Brand Building in a Regulated World with Terri Goldstein
S04.EP09 - Creativity, Empathy & Culture with SNASK
S04.EP08 - Personal Branding & The Power of LinkedIn with Mike Roberts
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