Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Business:Marketing
This is a replay of my second episode with Seth Godin.
We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.
The reason behind this massive failure will give you the key to understanding your audience so you can change the world around you for the better.
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Funnels Don't Build Businesses: Here's What Does
How to Build a Content Strategy That "Drives Pipeline"
25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
Know Your "Enemies" — A Practical Guide to Competitive Intelligence
How to Make Products That Stick (With PepsiCo's Chief Design Officer)
Stop Wrestling With Pricing: How to Set Prices Customers Want
How to Find SPICY Angles That The Right People Cannot Ignore
How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)
The BS-Free Guide to Building Communities That Last More Than 3 Months
Why So Serious? 5 WILD Ways to Generate Money-Making Ideas
How to Find Undiscovered (Yet Profitable) Niches
Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
How to Grow an Audience When No One Seems to Listen
How To Have the B*lls To Do What You REALLY Want
How to Build an UNIGNORABLE Personal Brand
How to Have Better Ideas (Lessons From The Onion’s Creator)
How to Shake Up Industries That Hate Change (4 Principles)
How April Dunford Built a 7-Figure Solo Consulting Biz
How to Embrace Your Weirdness & Make Money From It
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