A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics include: why it is challenging to agree on key modeling variables like acquisition cost; how CLTV can bridge the translation gap between marketers and finance; and why business schools are slow to evolve. Tune in to hear Warby Parker and Wayfair case studies.
#customerlifetimevalue #marketing #marketingdata
00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers
00:40 Introducing Dr. Dan McCarthy: The Genius Behind Customer Lifetime Value
01:38 The Marketing Landscape: Challenges and Changes in the Digital Age
03:46 Deep Dive into Customer Lifetime Value (CLV) with Dr. McCarthy
06:20 The Practicalities of CLV: From Theory to Application
12:20 The Journey of Creating a CLV Course: Inspiration and Impact
14:10 The Slow Evolution of Business School Curriculums in the Digital Era
18:45 CLV in Practice: Warby Parker Case Study
24:56 The Importance of Language and Disclosure in Marketing
27:44 Advice for Marketers: Embracing Financial Acumen
30:22 Compensation and Accountability in Marketing Departments
36:58 Dan McCarthy's Personal Anecdotes and Final Thoughts
Linkedin: CMOConfidential
Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f
Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |
Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |
Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential |
Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil
Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth
Marketing - The Battle Between Believers & Non-Believers - Part 2
Marketing - The Battle Between Believers and Non-Believers: Part 1
Sean Peters: A Report From the Media Front Lines of Publicis Media
Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing
Seth Matlins: Is the CMO Position the Hardest Job in Business?
Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2
Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 2 of 2
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 1 of 2
Bob Liodice: The ANA CEO Talks About the Future of Marketing
Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues
Jim Stengel: A Top Marketer Riffs on What It Takes to be a Successful CMO
Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies
Alan Gellman: Behind Closed Doors - A Coach Dishes on What CMO's Talk About in Private
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
Better Advertising with BTR Media
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom