A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the bi-polar state of marketing, how complex the role has become, why "who" you are working for is the most important thing in career development, and his belief that it's "the golden age of marketing" even though 2023 was challenging. Key topics include career development, media sensationalizing the negative news on CMO's, the impact of AI on marketing structures, and how marketing is evolving in both B2B and B2C. Tune in to hear about how severance should be discussed and a great story featuring "We forgot about the horses!"
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Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |
Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |
Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential |
The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential |
Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil
Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth
Marketing - The Battle Between Believers & Non-Believers - Part 2
Marketing - The Battle Between Believers and Non-Believers: Part 1
Sean Peters: A Report From the Media Front Lines of Publicis Media
Seth Matlins: Is the CMO Position the Hardest Job in Business?
Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2
Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 2 of 2
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 1 of 2
Bob Liodice: The ANA CEO Talks About the Future of Marketing
Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues
Jim Stengel: A Top Marketer Riffs on What It Takes to be a Successful CMO
Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies
Alan Gellman: Behind Closed Doors - A Coach Dishes on What CMO's Talk About in Private
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