Specialty Coffee Association Podcast
Education
There are big questions facing specialty coffee sellers and buyers. According to numerous studies in different coffee-producing countries, prices paid for green specialty coffees often don’t cover the full cost of production, let alone support thriving livelihoods for farmers and their families. Moreover, unless price discovery moves beyond commodity price references, younger farmers cannot expect these prices to evolve in ways that make them excited about remaining in the industry. As such, more and more farms will struggle to find a next generation to take over. This makes buyers increasingly concerned about future supplies of the different coffees that are needed to push the industry forward.
Today, with help from presenter Chad Trewick, you’ll learn about the inception of and future plans for the Specialty Coffee Transaction Guide, a project housed at Emory University in Atlanta, Georgia. The Guide uses donated contract information about industry pricing behaviors that are anonymized and aggregated to create tables to serve as a guide to help both sellers (producers) and buyers (exporters, importers, roasters) land on pricing that does not rely on the volatile commodity price as a baseline. Leaders creating the guide propose that Specialty coffees are deserving of their own pricing scale and present current industry purchasing behaviors as the basis for that scale. The team responsible for the Guide has plans to expand the pool of data donors to ensure more global representation and to formalize the tool over the next years introducing governance, an advisory board, and securing funding to support its work. Come learn about this exciting new tool for the Specialty Coffee industry.
Related Links:
WCC Podcast, Ep 06: "Worlds Apart"
WCC Podcast, Ep 05: "Turn It On"
WCC Podcast, Ep 04: "But I Need It!"
WCC Podcast, Ep 03: "We Were the Punks"
WCC Podcast, Ep 02: "Paint a Picture"
WCC Podcast, Ep 01: "It's a YES!!"
Coming Soon: The World Coffee Championships Podcast
#92 | An Unequal Pair: Coffee Industry Leaders and Farmers Discuss Needs and Alignment | WOC Lectures 2019
Recap #5 | Recent Developments in Coffee - March 18, 2020
#91 | A Sixth Era of Coffee? Specialty and Sustainability in Historical and Anthropological Perspective | WOC Lectures 2019
#90 | Trends in the European Coffee Market | WOC Lectures 2019
#89 | Cutting-Edge Coffee Science: A Report from the SCA Research Center | WOC Lectures 2019
#88 | The SCA’s Price Crisis Response: How Did We Get Here and How Can We Ensure It Doesn’t Happen Again? | WOC Lectures 2019
#87 | Negotiating Place and Taste: How Coffee Becomes “Glocal” | WOC Lectures 2019
Meet Recap: Recent Developments in Coffee
#86 | Elucidating the Bitter Taste of Coffee | Expo Lectures 2019
#85 | How to Maximize the Flavor Potential of Your Brewed Coffee | Expo Lectures 2019
#84.1 | A Two Part Arc About the C Market and the Future of Specialty | Expo Lectures 2019
#84.2 | A Two Part Arc About the C Market and the Future of Specialty | Expo Lectures 2019
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