Specialty Coffee Association Podcast
Education
Throughout its long history, coffee has been cast in very different roles: exotic beverage, colonial good, global commodity – but also as a staple of the local cuisines of the countries where it was produced. Leaning on an ongoing Sociological study conducted in Paris, today’s lecturer - Noa Berger - will show how specialty coffee changes and adapts to the culture of the countries in which it is introduced, and exploring what it means for coffee, a global commodity, to become “local.”
According to Noa, the local specialty coffee market increasingly mobilizes the past and local traditions through aesthetic choices, in what not only allows it to reach a larger audience, but also serves as means to extract and create value, in line with contemporary tendencies in global capitalism. But while doing this, the local specialty coffee market also puts the geographical provenance of coffee at its center. As Noa wrote in Issue 9 of 25, this combination of approaches makes it a “glocal” movement, constantly trying to strike a balance between “origin” and local culture, innovation, and tradition.
Related Links:
WCC Podcast, Ep 06: "Worlds Apart"
WCC Podcast, Ep 05: "Turn It On"
WCC Podcast, Ep 04: "But I Need It!"
WCC Podcast, Ep 03: "We Were the Punks"
WCC Podcast, Ep 02: "Paint a Picture"
WCC Podcast, Ep 01: "It's a YES!!"
Coming Soon: The World Coffee Championships Podcast
#93 | Specialty Coffee Transaction Guide as a New Price Discovery Tool for the Specialty Coffee Industry | WOC Lectures 2019
#92 | An Unequal Pair: Coffee Industry Leaders and Farmers Discuss Needs and Alignment | WOC Lectures 2019
Recap #5 | Recent Developments in Coffee - March 18, 2020
#91 | A Sixth Era of Coffee? Specialty and Sustainability in Historical and Anthropological Perspective | WOC Lectures 2019
#90 | Trends in the European Coffee Market | WOC Lectures 2019
#89 | Cutting-Edge Coffee Science: A Report from the SCA Research Center | WOC Lectures 2019
#88 | The SCA’s Price Crisis Response: How Did We Get Here and How Can We Ensure It Doesn’t Happen Again? | WOC Lectures 2019
Meet Recap: Recent Developments in Coffee
#86 | Elucidating the Bitter Taste of Coffee | Expo Lectures 2019
#85 | How to Maximize the Flavor Potential of Your Brewed Coffee | Expo Lectures 2019
#84.1 | A Two Part Arc About the C Market and the Future of Specialty | Expo Lectures 2019
#84.2 | A Two Part Arc About the C Market and the Future of Specialty | Expo Lectures 2019
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