SaaS Marketing Bites from Powered By Search
Business:Marketing
Accompanying blog post: Better lead magnet thank you pages for B2B SaaS
Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs.
What companies miss here is that there's often a small percentage of prospects that opt in, who are ready to take the next step and sign up for a trial or a demo if it were offered to them in the right way.
By using thank you pages to provide these prospects with a contextualized offer, we've helped our clients convert leads to trial or demo signups at a rate of five to 10%
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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.Â
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