Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds by Mark Schaefer
At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough … not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day.
From the best-selling author of KNOWN and Marketing Rebellion comes a practical guidebook built for the modern world.
Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives.
Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight.
You will learn:
Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world.
You’ll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/cumulative-advantage-mark-schaefer
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486 Public Speaking With Confidence by Philipp Humm
485 The Customer Copernicus by Charlie Dawson
484 The Unsold Mindset by Colin Coggins and Garrett Brown
483 Immersion by Paul Zak
482 Designing Brand Identity by Rob Meyerson
481 B2B Social Selling Strategy by Julie Atherton
480 MKTG STINX by Bob Hoffman
479 The Brand Benefits Playbook by Allen Weiss
478 Organic Social Media by Jenny Li Fowler
477 Social Media Strategy by Julie Atherton
476 The Perfect Story by Karen Eber
475 Second Skin by Jason Miller
474 The AI Playbook by Eric Siegel
473 The Sale Is In The Tale by John Livesay
472 Marketing 6.0 by Philip Kotler
471 Overdeliver by Brian Kurtz
470 Standout Startup by Allyson Letteri
469 Any Insights Yet? by Chris Kocek
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