The Marketing Center of Excellence
Business:Marketing
Welcome to the Marketing Center of Excellence (MCOE) January 2023 Masterclass, where we discuss the latest trends and strategies for marketers to stay ahead in their game. In this episode, we dive deep into the world of SEO and explore the latest trends and local ranking factors for 2023, Google E-E-A-T and the addition of experience to the EEAT family.
Our host, Lane Houk, is a leading SEO expert and strategist. Together with Lyn Askin and David Kauzlaric, the expert panle shares insights into the latest local ranking factors for 2023 that agencies should consider to improve the online visibility for client campaigns. From Google My Business optimization to hyper-local content, our panel of experts explain how to leverage these ranking signals/factors to drive traffic and sales for your clients.
In addition to discussing the latest trends, we also explore the key components of developing a Minimum Viable Product (MVP) for SEO. For agencies and marketers who are just starting with SEO, developing an MVP can help them focus on the most important elements of SEO that deliver results. Our guest shares tips on how to identify the critical SEO elements that should be prioritized and how to track the impact of these changes.
Whether you are a seasoned SEO professional or just starting, this episode will provide you with valuable insights to stay ahead of the competition in 2023. Tune in to the Marketing Center of Excellence Masterclass for a comprehensive discussion on the latest SEO trends, local ranking factors, and developing an MVP for SEO.
To learn more about the Marketing Center of Excellence, please visit our website at https://themarketingcoe.com
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