The Marketing Center of Excellence
Business:Marketing
In this Masterclass inaugural episode, Lane Houk, Lyn Askin and special guest, Andrew Sterling Ansley, discuss the new Google Helpful Content Update, its implications, and new strategies on how to create killer, people-first content that both your target audience will love along with content that Googlebot and the search algorithm will E-A-T up... that is content that demonstrates expertise, authority and trustworthiness.
Lane Houk and the panel discuss the different EAT signals that the algorithm and Gbot are crawling for as the bot reads the content - which needs to be people-first. That is, content that gives real humans a rewarding, 5-star experience. For marketers and agency owners, we know that content needs to check certain boxes and this episode goes pretty deep into that arena as well.
We also spend a bonus 30 minutes in a live demonstration of a new SEO research and writing tool called https://on-page.ai which helps a marketer or writer develop killer content using incredible insights, data and content that OnPageAi provides you.
To learn more about The Marketing Center of Excellence: https://themarketingcoe.com
Find Us on Our Podcast and Media Channels:
MCOE Best Practices Spotlight: Jhana Li | Growing Your Agency: Hiring and Scaling.
November 2023 MCOE Masterclass| | Crafting Success: Mastering the Agency Technology Stack Part 2
October 2023 MCOE Masterclass| Framing the Journey of Building Out the Agency Martech Stack.
MCOE Best Practices Spotlight: Justin Rondeau President | Invisible PCC | PPC and SEM expert.
September 2023 Masterclass | Leveraging an Omni-Channel, Omni-Presence Strategy for Your Agency
The Tree of Thought Framework & AI | Prompt Engineering Strategies | June 2023 MCOE Masterclass
MCOE Masterclass | Personal and Business Credit + Business Funding Strategies | April 2023
MCOE Best Practices Spotlight | Chris Martinez, Founder, Dude Agency
MCOE Best Practices Spotlight: Doug Campbell of Snowbank Capital
MCOE Best Practices Spotlight: Matthew Hunt, Founder of Demandii
March MCOE Masterclass | Mastering Blue Ocean Strategy for Agencies | Josh Nelson and Lane Houk
MCOE Best Practices Spotlight: Darren Shaw, Founder, Whitespark | Local Ranking Factors 2023
MCOE Best Practices Spotlight: JC & Karen Hite - thehites.com
February MCOE Masterclass | Quality Improvement Strategies | Six Sigma and EOS Methodologies
MCOE Best Practices Spotlight: Kevin Le
January MCOE Masterclass | 2023 Local Ranking Factors | Developing a MVP for SEO
December MCOE Masterclass | Creating Helpful Content Part 2 | The Marketing Center of Excellence
MCOE Best Practices Spotlight: Tony Ricketts of Lawnline Marketing
Centers of Excellence Discussion Panel | Stewart Schaffer & Lisa Goolsby | CSuite Solutions
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