Rideshare marketing should be more than just slapping a screen in the back of a car and running ads, says Cherian Thomas, head of marketing and go-to-market for T-Mobile Advertising Solutions, on this week’s episode of AdExchanger Talks.
The Case Against Last Click
Lotame’s Next Phase
Don’t Call It A Comeback
A Sandbox Skeptic
Is The Alt Video Currency Juice Worth The Squeeze?
Roblox Breaks Into Programmatic
Question Everything
Turning Signal Loss Into A Gain
A New Day For Targeting And Analytics
All Marketing Is Performance Marketing
Bloomberg Media Went Direct And Has No Regrets
The Privacy-Utility Trade-Off
From ‘Big Data’ To Business Intelligence
Unpacking ‘Performance TV’
Straight Shooting With Invisalign
Dispelling Multicultural Myths
#NoFilter With Eyeo’s New Chief Product Officer
Inside Ally Financial’s Big Bet On Generative AI
Generative AI Is Moving From Hype Into ‘Serious Mode’
AWS Wants To Be The Backbone Of Independent Ad Tech
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