Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.
This is great background for today's interview with Steven Mark Kahan, author of High Velocity Digital Marketing, who has successfully helped grow seven startup companies from early stage to going public or being sold, resulting in $5 billion in shareholder value. Based on his recent $1.4 billion dollar exit with cybersecurity firm, Thycotic, he will share the inside secrets of how to build a sales and marketing strategy that delivers breakthrough revenue growth –in brutally competitive markets, including:
•The modern digital marketing strategies he recommends to his clients - that any company can replicate
•Easy-to-implement strategies for getting found online, providing the most critical information, and getting buyers to purchase—fast.
While the interview is focused on B2B, the advice is equally applicable to B2C, so make sure you tune in!
Key Highlights
[02:02] Introduction of Podcast Guest, Steven Mark Kahan
[04:03] Steven's Journey to Digital Marketing
[05:11] Why Steven Wrote High-Velocity Digital Marketing
[07:08] The Importance of the Foundations of Digital Marketing
[10:01] Ask the Right Questions!
[14:06] Strengthening Your Digital Marketing Foundation
[18:03] 3 Ways Steven Convince Brands to Invest in Content that Fill In Gaps
[22:27] The Analogy of How People Buy Today
[24:43] High-Velocity Tips from Steven
[28:32] Think About Velocity!
[31:36] Final Thoughts
[32:42] Connect With Steven
Notable Quotes
Guest Links
Learn More:
The Art of Customer-Centric Marketing: Learning from Expert Debbie Levitt
11 Essential Takeaways from the Content Entrepreneur Expo
Unlocking the Power of Creator Partnerships: Interview with Impact CEO David Yovanno
Staying Ahead in Digital Marketing: When and How to Pivot Your Approach
Marketing Automation Simplified: How to Level Up Your Digital Business
The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses
Sweet Success: A French Macaron Maker's Rise to SEO Mastery
Unveiling My AI Toolkit: 11 Must-Have Marketing Tools
Maximize Your Content Output: Social Media Scaling Tips from Expert Andrew Jenkins
If I Were Your Fractional CMO: Where to Invest in Digital Marketing for 2024 Success
From Selfies to Sales: Growing Your Brand with UGC featuring Kathryn McCauley
11 Takeaways about AI and Podcasting from Podfest
Turning Invisible Browsers into Leads: Digital Marketing Secrets with Roy Harmon
How My Business Did in 2023 and What You Can Learn from It
Influencer Legal Guide: Protect Your Brand & Master FTC Rules with The Influencer Attorney Bobby Robinson
Revolutionizing Your Marketing Strategy: Embracing AI with a Human Touch for the New Year
The Secret to Brand Love: How to Create Emotional Bonds with Your Customers with Dr. Aaron Ahuvia
Did the Google Helpful Content Update Help You?
Revolutionizing Ecommerce Marketing with AI and SEO Strategies: A Chat with Katrina McKinnon
100-Year Old Digital Marketing Advice
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast