Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Stacey Danheiser, Simon Kelly, and Paul Johnston
"How do we get customers to choose us over our competitors?"
In a crowded market, it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problems better than the competition.
Stand-out Marketing presents original research that compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copycat marketing that makes choice difficult.
On the back of this unique and fascinating research, Stand-out Marketing sets out a framework of five competencies for business leaders, marketing, and sales professionals to successfully differentiate themselves from competitors.
These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture that enables these competencies.
Featuring interviews with industry experts, tools, and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/stand-out-marketing-stacey-danheiser
487 The ABM Effect by Alisha Lyndon
BONUS! They Ask, You Answer in German by Rene Neubach
486 Public Speaking With Confidence by Philipp Humm
485 The Customer Copernicus by Charlie Dawson
484 The Unsold Mindset by Colin Coggins and Garrett Brown
483 Immersion by Paul Zak
482 Designing Brand Identity by Rob Meyerson
481 B2B Social Selling Strategy by Julie Atherton
480 MKTG STINX by Bob Hoffman
479 The Brand Benefits Playbook by Allen Weiss
478 Organic Social Media by Jenny Li Fowler
477 Social Media Strategy by Julie Atherton
476 The Perfect Story by Karen Eber
475 Second Skin by Jason Miller
474 The AI Playbook by Eric Siegel
473 The Sale Is In The Tale by John Livesay
472 Marketing 6.0 by Philip Kotler
471 Overdeliver by Brian Kurtz
470 Standout Startup by Allyson Letteri
469 Any Insights Yet? by Chris Kocek
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