This episode features an interview with Kate Adams, SVP of Marketing at Validity. Organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers, using trustworthy data as a key advantage.
On this episode Kate Adams shares her insights into building consumer trust with education-based marketing, how to generate leads with webinars, and providing customer engagement tools to attract consumers.
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“I generate revenue by providing valuable education and making people better email marketers at the end of the day, and as a result, they trust and rely on our products.” - Kate Adams, SVP of Marketing, Validity
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Episode Timestamps:
*(02:32) - Kate’s role at Validity
*(02:58) - Segment: Trust Tree
*(10:14) - Segment: The Playbook
*(14:04) - How to generate leads with webinars
*(17:35) - Generating revenue by providing valuable education
*(22:27) - Providing customer engagement tools to attract consumers
*(26:35) - Segment: The Dust Up
*(29:17) - Segment: Quick Hits
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Sponsor:
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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Links
Creating a Total Social Strategy to Hype New Products
Getting Crafty as a Lean, Mean Team
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Showing Up for Customers Through Your Product
Strategically Organizing Your Own Customers
The Niche Media Approach
Bringing Value at Every Stage of the Customer’s Journey
The Future of Gifting is AI Enhanced
Defining the Enemy When Rebranding
Brand as the Hub of Your Go-To-Market Approach
The Customer Journey Isn’t a Funnel - It’s a Spiral
The Venn Diagram of Content Marketing
Part 10: Top Marketing Leaders Share Their Most Uncuttable Budget Items
Brand as a Competitive Advantage
Strengthening Your Sales Relationship
Using Incentives to Drive Impact
Accountability in Experimentation
Be the Easiest Company to Buy From
Investing in Community and Relationships
Being the “Voice of” and “Voice to” the Market
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