Ian Harley is CEO and co-founder of Traction Ag, Inc, a cloud-based farm accounting and management software company focused on helping farmers become more profitable and efficient. Ian has more than 25 years of experience in sales and management of AgTech companies, delivering accounting, operations and agronomy software. Prior to Traction Ag, Ian held roles at Granular, Trimble and Farm Works Software.
Traction Ag is the only farm management solution uniquely built for the cloud, integrating actual accounting numbers with field operations, resulting in real-time financial analysis for timely, informed decision-making. Traction Ag delivers the most extensive suite of farm-specific accounting capabilities in a cloud application and allows users to automatically and easily maintain inventory balances for crops and supplies, tracks costs of production and field-level profitability; providing crucial insights and saving valuable time. The company is majority employee and farmer-owned business and leverages integrations with Climate FieldView and John Deere Operations Center to automate and ease the collection of field activities.
351: David Friedberg on Joining Ohalo Genetics as CEO, Gene Editing Technology, and AgTech Trends
350: Choosing to be OEM-Agnostic with Tim Bucher, Founder and CEO of Agtonomy
349: Mt. Joy - Strategy Series with Jack Richardson
348: The Not-So-Secret Corruption of America's Food System with Austin Frerick
347: AgTech Diligence and How to Impress AgTech VC with Michael Lavin, Managing Partner at Germin8 Ventures
346: Farming in California's Central Valley with Jason Giannelli
345: Enabling Soil Carbon at Scale with Chris Tolles, CEO and Co-Founder of Yard Stick
344: Why Your Farm or Family Business NEEDS to Think About Succession Planning
343: Acre Insights - Our World Agri-Tech Takeaways (Plus the Best Marketing Hack of the Show)
342: Produce Pay's New CEO on Disrupting the Retail Pricing Model
341: The Food Manufacturing Guy on Challenges of CPG, Ingredient Confusion, and Anonymous X Accounts
340: M&A, AI, Electrification & More with Marc Kermisch, the Global Chief Digital and Information Officer of CNH Industrial
339: How Syngenta is Thinking About The Future of Agriculture with Feroz Sheik
338: Maui Nui Venison - Strategy Series with Jack Richardson
337: Ag Economics 101 - The Census and California Ag with Matt Woolf of Terrain Ag
336: The Story of The Wonderful Company
335: Acre Insights - Are Things Getting Weird in AgTech and Farming Right Now?
334: Working on Chipotle's Local Sourcing Program and What's Next for Local Line with Cole Jones
333: The Domain Name Investor That Built a DTC Onion Business
332: Understanding Precision Agriculture - Topsoil Series with Ariel Patton
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