Part 2: Product First? Or Audience First? I talk about Strategy #2: Building an Audience First and THEN creating a product (ideally, productS) for that audience.
Which is WAY easier said than done.
And I'm also going to let you in on a little secret... that Strategy #1, which is Product First, Audience Next, and Strategy #2, which is Audience First, Product Next, are actually not mutually exclusive at all. You DON'T HAVE to choose just one or the other. You can actually do both. In fact, you MUST do both. But only in a certain order. And I'll talk about that in a second.
Now to give you better context, I have to say this real quick about Strategy #1. The cool thing about Strategy #1, is that once you've accomplished that, then Strategy #2 - which is building an audience first - becomes kind of moot, because now you already have an existing audience who have already bought your first product. So creating additional products for an existing audience is going to be a lot easier than finding or building a new audience.
I actually have a name for this: Go Deep, Then Wide.
So when you find a niche where you have already created a product and you're starting to build up an audience in that niche, it is a lot easier to go deep into that niche, than to go wide, and start coming up with new niches that are unrelated to that product.
Almost every single successful entrepreneur or company, almost always tends to go deep, before they go wide.
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From X to Y by When : Crushing it with 4DX, The 4 Disciplines of Execution - 119
Your Ideas Aren't Worth Crap (Unless You Do This) - 118
Part 3: 17 Marketing & Business Secrets You Can Learn From Hollywood - 117
Part 2: 17 Marketing & Business Secrets You Can Learn From Hollywood - 116
17 Marketing & Business Secrets You Can Learn From Hollywood - Part 1 - 115
How to Reverse Engineer Your Website, Products and Services - 114
Urgency, Scarcity and Exclusivity (USE) - 113
Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112
Part 2: Takeaways From My Book Launch: The Offer - 111
Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110
Sell First, Create Later - 109
No Such Thing As Too Long, Only Too Boring - 108
I Came Home and the Dog Was Bald - 107
Put Your Pen Down, Script It And Rehearse It - 106
Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105
Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104
Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103
25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102
Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101
Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100
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