In this episode I talk to Katelyn Bourgoin. Katelyn is a creator and entrepreneur. She’s built several successful companies and agencies, and built a consultant company that she later sold.
We dive into why customers buy, and how to market and sell to them through the Jobs-to-be-Done framework. Katelyn has a wealth of marketing knowledge she shares with us today.
We talk about different business models. We get into why you should focus on selling checklists, cheat sheets, and outcomes rather than the traditional video courses. We also talk about how she grew her newsletter to 10,000 subscribers, and got to over 50,000 followers on Twitter.
In this episode, you’ll learn:
Links & Resources
Katelyn Bourgoin’s Links
078: Sahil Bloom – Using Flywheels to Build Longevity in the Creator Economy
077: Darrell Vesterfelt – Running a 101,000-Person Online Summit
076: PJ Taei – Video Monetization & Handling Competition as a Bootstrapped SaaS Company
075: Susie Bulloch – Transitioning From Digital to Physical Products With Purpose
074: Alyssa Dulin – Secrets of Email Deliverability
073: Thomas Frank - How I Make Six Figures per Month as a Creator
072: Brian Feroldi - How to Skyrocket Your Twitter Growth
071: Turner Novak - Easy Ways to Ignite Your Audience Growth
069: Laura Roeder - Building the Best Brand in Your Niche
068: Justin Moore - Game-Changing Newsletter Sponsorship Strategies
067: Kaya Yurieff - Finding Your Niche in the Creator Economy
066: Wes Kao - Creating High-Dollar Online Courses That Sell
065: Brennan Dunn - Leveraging Automation To Get More Engagement and Sales
064: Sahil Bloom - How To Unlock Growth as a Creator
063: Isa Adney - Free Up Creative Time Using Systems and Processes
062: Ellen Hyslop - Turn Your Pain Points Into a 400K Subscriber Newsletter
061: Rachel Rodgers - Simple & Consistent: How To Build an 8-Figure Business
060: Reid DeRamus - Marketing Tips From HBO Max’s Former VP of Growth
059: Samir Chaudry - Using YouTube To Launch Your Creator Enterprise
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