Today, I talk to Darrell Vesterfelt, who is a longtime friend who helped grow ConvertKit in our craziest growth times (from $100,000/mo when he joined to $500,000/mo in just over a year).
Darrell is one of the best marketers I know. He is the Founder and former CEO of Good People Digital, the Co-Founder of Homestead Living, and Co-Founder and COO of the School of Traditional Skills.
In this episode, Darrell breaks down the goal and execution of an online summit that accumulated an astonishing 101,000 attendees as a brand-new brand! Tune in to find out why you can’t have a marketing strategy without value and vice versa.
In this episode, you'll learn:
Links & Resources:
Homestead Living
Homestead Living on Instagram
School of Traditional Skills
Homesteading Family
Good People Digital
Everything Worth Preserving
Darrell Vesterfelt Links:
Darrell’s website
Follow Darrell on LinkedIn
Follow Darrell on Twitter
Follow Darrell on Instagram
078: Sahil Bloom – Using Flywheels to Build Longevity in the Creator Economy
076: PJ Taei – Video Monetization & Handling Competition as a Bootstrapped SaaS Company
075: Susie Bulloch – Transitioning From Digital to Physical Products With Purpose
074: Alyssa Dulin – Secrets of Email Deliverability
073: Thomas Frank - How I Make Six Figures per Month as a Creator
072: Brian Feroldi - How to Skyrocket Your Twitter Growth
071: Turner Novak - Easy Ways to Ignite Your Audience Growth
070: Katelyn Bourgoin - Stop Selling Courses & Start Selling These
069: Laura Roeder - Building the Best Brand in Your Niche
068: Justin Moore - Game-Changing Newsletter Sponsorship Strategies
067: Kaya Yurieff - Finding Your Niche in the Creator Economy
066: Wes Kao - Creating High-Dollar Online Courses That Sell
065: Brennan Dunn - Leveraging Automation To Get More Engagement and Sales
064: Sahil Bloom - How To Unlock Growth as a Creator
063: Isa Adney - Free Up Creative Time Using Systems and Processes
062: Ellen Hyslop - Turn Your Pain Points Into a 400K Subscriber Newsletter
061: Rachel Rodgers - Simple & Consistent: How To Build an 8-Figure Business
060: Reid DeRamus - Marketing Tips From HBO Max’s Former VP of Growth
059: Samir Chaudry - Using YouTube To Launch Your Creator Enterprise
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