Today's Call is the Windermere Coaching Minute Podcast. Devon Kruse is our guest today. We'll talk about how she went from zero to 60 in his career. What might help other people that are newer, newer to real estate launch their career.
Here are 15 key points from the interview between Joe Galindo and Devon Kruse:
1. Devon got into real estate after witnessing a real estate transaction during the pandemic. She was drawn to the people-centric nature of the business.
2. Devon started her career at the beginning of the pandemic in 2020, so most of her initial business was conducted over Zoom. This made it challenging as real estate is an in-person business.
3. In her first year, Devon completed 8 transactions. 4 were from her personal sphere, 2 were referred by other brokers, and 2 were co-listings where she got experience.
4. Currently in year 3, Devon has about 150 people in her database. It's a mix of family, friends, past clients and referrals.
5. Devon sends monthly e-newsletters, quarterly mailers, and hosts 2 in-person events per year to her database. She meets more frequently with her A's and B's.
6. Devon has around 4-5 "hot" leads at a time that she communicates with multiple times per week. Her "warm" list is larger and she checks in less frequently.
7. Devon looks for life changes and pain/pleasure motivators on social media to identify potential leads. But she tries not to be opportunistic.
8. Devon completed the 28 Day Challenge which focuses on morning routine, business goals, and database segmentation. This helped give her focus when starting out.
9. Devon tracks everything in Google sheets - her database, value items sent, and upcoming actions. She reviews it weekly.
10. Devon attends a weekly Wednesday mastermind meeting for accountability and idea sharing. This has been very valuable for her learning.
11. A key advice Devon has it to focus on your database, be consistent in your follow up, and network with others in the industry.
12. Devon had an excellent mentor that she met with weekly and could call anytime in her first year. This was crucial to her success.
13. In her first year, Devon completed 8 transactions - 6 that she got paid on. 4 were from her sphere, 2 referred, 2 co-listings.
14. Devon focuses on providing value, education and being a resource for clients rather than traditional sales pitching.
15. Consistency in communication is key - even if people don't respond, putting your name in front of them regularly matters.
Contact Devon Kruse dkruse@windermere.com. Cell (425) 681-9347
Season 8 Episode #3. "The Ultimate Life Wisdom Reading List: 30+ Transformative Books to Uplevel Your Mindset, Habits and Purpose"
Season 8 Episode #2. The Home Warranty Advantage: Protecting Your Clients' Biggest Investment
Season 8 Episode #1. "Navigating the NAR Settlement: Strategies for Transparent Buyer and Seller Conversations."
Season 7 Episode #10. "The Swap Until You Drop Wealth Strategy: Mastering 1031 Exchanges with Tax Nerd Russell Marsan"
Season 7 Episode #9. "The Power of Contingent Offers: Insider Strategies from Top Agents"
Season 7 Episode #8 How to Massively Increase Your Real Estate Business Through Referrals: Agent-to-Agent and Sphere Strategies.
Season 7 Episode #7. "Realtor Social Media Mastery: How Patrick Uses Facebook and Instagram to Build His Brand and Get Referrals"
Season 7 Episode #6. "The Open House Master: How Christopher Rigby Turns Open Houses into Client Goldmines Through Unparalleled Preparation and Professionalism"
Season 7 Episode #5 The Sustainable Real Estate Agent: How to Shift from Transactional to Referral-Based for Long-Term Business Success
Season 7 Episode #4 "Get Comfortable with Being Uncomfortable: The Proven Benefits of Embracing Daily Challenges"
Season 7 Episode #3 Becoming a Client Whisperer: Lessons on Service from a Generational Agent
Season 7 Episode #2. "RISE and Shine: Boosting Your Real Estate Business with Consistent Professionalism"
Season 7 Episode #1. Unstoppable: The Keys to Consistently Winning 40+ Weeks and Achieving Your Goals
Season 6 Episode #9. Preparing for Your Real Estate End Game: Succession Planning Strategies to Future-Proof Your Business
Season 6 Episode #8 "iPhone and Android Tricks to Work Smarter: Sean Werner Shares Tips for Real Estate and Mortgage Pros"
Season 6 Episode #7 "Supporting Families in Need: The Windermere Foundation Comedy Night Fundraiser"
Season 6 Episode #5 28 Years Building New Homes: Dana Adams on Working with Builders and Developers.
Season 6 Episode #4 Thriving in Turbulent Times: How Real Estate Trusted Advisors Outperform the Market.
Season 6 Episode #3. Authenticity Sells Homes: How Real Estate Agents are Using Social Media to Attract Their Ideal Clients.
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