In this podcast Joe Galindo hosts Patrick De Leon as our guest. Patrick is a broker with the Windermere Yarrow Bay office in Kirkland, Washington. The discussion focuses on how Patrick uses social media platforms like Facebook and Instagram to build his brand and business as a real estate agent.
Key points:
- Facebook and Instagram are the primary platforms Patrick uses for their wide reach and user engagement.
- He shares a mix of real estate content (listings, market updates) and personal/lifestyle posts to connect with his audience.
- Tactics include testimonial videos set to music, humorous real estate-themed videos/reels, and casual glimpses into his daily life.
- Consistent posting 2-3 times per week, with daily Instagram stories, helps stay top-of-mind.
- Posting between 1-2 pm Pacific time tends to get the highest viewership.
- Social media presence has helped Patrick get referrals from other agents in his office.
- He monitors his sphere's social media for life milestones to personally acknowledge (birthdays, babies, etc.)
Patrick's email (patrick@windermere.com) for anyone seeking more tips on social media for real estate.
Host: Joe Galindo
Guest: Patrick De Leon (Windermere Yarrow Bay office broker)
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Season 7 Episode #10. "The Swap Until You Drop Wealth Strategy: Mastering 1031 Exchanges with Tax Nerd Russell Marsan"
Season 7 Episode #9. "The Power of Contingent Offers: Insider Strategies from Top Agents"
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Season 7 Episode #6. "The Open House Master: How Christopher Rigby Turns Open Houses into Client Goldmines Through Unparalleled Preparation and Professionalism"
Season 7 Episode #5 The Sustainable Real Estate Agent: How to Shift from Transactional to Referral-Based for Long-Term Business Success
Season 7 Episode #4 "Get Comfortable with Being Uncomfortable: The Proven Benefits of Embracing Daily Challenges"
Season 7 Episode #3 Becoming a Client Whisperer: Lessons on Service from a Generational Agent
Season 7 Episode #2. "RISE and Shine: Boosting Your Real Estate Business with Consistent Professionalism"
Season 7 Episode #1. Unstoppable: The Keys to Consistently Winning 40+ Weeks and Achieving Your Goals
Season 6 Episode #9. Preparing for Your Real Estate End Game: Succession Planning Strategies to Future-Proof Your Business
Season 6 Episode #8 "iPhone and Android Tricks to Work Smarter: Sean Werner Shares Tips for Real Estate and Mortgage Pros"
Season 6 Episode #7 "Supporting Families in Need: The Windermere Foundation Comedy Night Fundraiser"
Season 6 episode #6. Relationships Over Transactions: A People-First Approach to launch your career in Real Estate.
Season 6 Episode #5 28 Years Building New Homes: Dana Adams on Working with Builders and Developers.
Season 6 Episode #4 Thriving in Turbulent Times: How Real Estate Trusted Advisors Outperform the Market.
Season 6 Episode #3. Authenticity Sells Homes: How Real Estate Agents are Using Social Media to Attract Their Ideal Clients.
Season 6 Episode #2. Building a Real Estate Business on Referrals and Relationships with Jeanette Eide.
Season 6 Episode #1 Leveraging AI to Enhance Real Estate Marketing: Insights from Industry Experts. Todd Steinberg and Sandy Dodge.
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