Gen Z’s is barraged with 10,000 pieces of information every day. The deluge of information causes a Poverty of Attention and they have little patience for irrelevant information. In their world, information and ads are one second away getting swiped. This is the scrollable economy. Everyone has the control of their information feed and they can swipe it, skip it, or ignore it. The challenge for markers is how do you stop the swipe.
In this podcast, I reveal research on what makes Gen Z’s mind work and why you should care. I will discuss how academics have been dealing with this Poverty of Attention for years, and what they recommend doing. Finally, I will talk about several solutions to stop the swipe of the Gen Z’er.
Episode 18: COVID Shopping: Is this the Dark Ages or a Renaissance for shopper behaviors?
Episode 16: Three Questions defining the 2019 Holiday Shopper
Episode 15: Amazon versus Walmart: The Billion Dollar Grocery Throwdown
Episode 14: A Twist on Marketing Planning: Reverse ROI meets the Dark Side of the Moon
Episode 13: The Theory of Innumeracy: How a Math Challenged America affects your Pricing Strategy
Episode 12: Eco-Shopping: Why do we want to be green, yet fail to shop green?
Episode 11: How we shop Amazon Prime Day
Episode 10: Branding 2020
Episode 9: Activating the Primal Shopper
Episode 8: Don't Paddle Upstream - Understanding Shopper Flow
Episode 7: Eighteen Primal Principles of Why We Shop
Episode 6: Identifying the Primal Shopper
Episode 5: The Marketing Dating Funnel: Who owns the relationship?
Episode 4: Super Bowl Aftermath: The $5 Million Movement Question
Episode 3: A New Year’s Resolution: Use Marketing to Change the Shopper’s Stripes
Episode 2: Fight, Flight or Buy. The impact of the Holiday Retail Season on your Shopper DNA
Episode 1: Shopper DNA Discovery! A look at our Shopper DNA and how to use it to grow Market Share
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