Amazon versus Walmart. They seem to always be in the news. Recently, Walmart announces an unlimited grocery delivery offer for an annual fee. Amazon waves their delivery fee, and now it is free for Prime Members. Walmart announces they will deliver not only to home, but also the final fifteen feet to your fridge. Amazon offers 2-hour delivery for Whole Foods. It goes on and on. The two retail behemoths keep trading body blows to achieve the ultimate goal: converting the other’s shoppers.
But how many shoppers are willing switch?
The answer to this question lies within shopper motivations. Based on Amazon and Walmart’s retail offering, they are attracting different types of shoppers. And honestly, it will be difficult to switch some shoppers regardless of a new offering.
In my latest podcast, I take an in-depth look into this billion-dollar throwdown and the Primal Shopper motivations impacting the two retailers. An interesting aspect to this retail battle is that it is taking place on multiple fronts: grocery, holiday shopping, electronics, clothing. In this episode, I explore the grocery battle and look at three types of shoppers: Mission Shoppers, Deal Seekers, and Brand Citizen/Journey Shoppers.
Episode 18: COVID Shopping: Is this the Dark Ages or a Renaissance for shopper behaviors?
Episode 17: How the mind of Gen Z is key to unlocking success in today’s Scrollable Economy
Episode 16: Three Questions defining the 2019 Holiday Shopper
Episode 14: A Twist on Marketing Planning: Reverse ROI meets the Dark Side of the Moon
Episode 13: The Theory of Innumeracy: How a Math Challenged America affects your Pricing Strategy
Episode 12: Eco-Shopping: Why do we want to be green, yet fail to shop green?
Episode 11: How we shop Amazon Prime Day
Episode 10: Branding 2020
Episode 9: Activating the Primal Shopper
Episode 8: Don't Paddle Upstream - Understanding Shopper Flow
Episode 7: Eighteen Primal Principles of Why We Shop
Episode 6: Identifying the Primal Shopper
Episode 5: The Marketing Dating Funnel: Who owns the relationship?
Episode 4: Super Bowl Aftermath: The $5 Million Movement Question
Episode 3: A New Year’s Resolution: Use Marketing to Change the Shopper’s Stripes
Episode 2: Fight, Flight or Buy. The impact of the Holiday Retail Season on your Shopper DNA
Episode 1: Shopper DNA Discovery! A look at our Shopper DNA and how to use it to grow Market Share
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