Experiment Nation: The Podcast
Business
π Exciting Insights from Simon Girardin about learning from failure!π π Takeaways from the conversation with Simon Girardin, CRO Program Manager at Conversion Advocates: 1οΈβ£ Speak Stakeholder Language: Report results in terms of uplifts, decreases, and revenue. Ensure clarity for stakeholders who may not be as versed in the technical aspects. 2οΈβ£ Learning from Tests: Emphasize the importance of learning from every test. Capture value by reviewing data, segmenting results, and analyzing user behavior through session recordings and heatmaps. 3οΈβ£ Strategic Iteration: When faced with a winning result in a specific segment, be cautious about immediate implementation. Consider the long-term impact on the user experience and potential tech debt. Iteration should be intentional and aligned with overall business goals. π Follow Simon Gerarden on LinkedIn for more insightful content on strategic testing and experimentation. π Connect with Tracy Lano and Experiment Nation for more interviews and discussions with top conversion rate optimizers. Chapters 00:00 Introduction and Welcome 00:23 Understanding the Importance of Learning from Past Experiments 00:56 The Role of Stakeholders in Experimentation 01:29 The Importance of Testing Strategically 02:34 The Process of Iterative Testing 04:34 The Importance of Segmentation in Testing 05:39 Interpreting Test Data 06:58 The Value of Inconclusive or Losing Tests 07:49 The Challenge of Iterating on a Test 09:32 The Importance of Prioritizing Hypotheses 11:40 The Process of Reviewing Test Results 15:00 The Role of Metrics in Testing 18:02 The Challenge of Implementing Test Wins 25:51 Conclusion and Final Thoughts #ConversionOptimization #Experimentation #CRO #MarketingInsights
S4E11 - The Challenges of Building a Culture of Experimentation: Insights from Industry Leader Nima Yassini
S4E10 - Don't A/B Test?! featuring Solomon Kahn
S4E9 - Experiment Nation's 2024 CRO Salary Report and how to paid what you're worth with Tracy Laranjo
S4E8 - Always start by testing your best variation with Zach Lebovics
S4E7 - Navigating Stakeholder Management and Gaining Buy-In with Shiva Manjunath
S4E6 - The truth about app development and optimization with Juliana Jackson
S4E5 -The power of CRO mentorship with Tracy Laranjo
S4E4 - Product Management vs. CRO with Bryce York
S4E3 - Create a more impactful testing roadmap with this framework - ft. Edmund Beggs
S4E1 - How to build a community around experimentation with Rommil Santiago
S3E54 - Making the case for data-backed design with Brian Massey
S3E53 - CRO Statistical concepts all CROs should know featuring Ishan Goel
S3E56 - Level-up your UX Research with Diary Studies featuring Mike Green
S3E55 - How to get Stakeholder Buy-in for all your Experiments featuring AndrΓ© Morys
S3E54 - Will Laurenson: From Startups to CRO Mastery
S3E52 - Ad Optimization: Your Ads Arenβt Working and Hereβs Why ft. Joe Fitzpatrick
S3E51 - A Comprehensive Guide to Ad Network Experimentation ft. JoΓ£o Marcelo Rodrigues
S3E50 - The top CRO Myths that experimenters have to bust ft. Lucas Vos
S3E49 - Personalization timing matters - Avoid these common mistakes ft. Eric Melchor
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