Best-selling author and economics professor Renée Mauborgne thinks that too many entrepreneurs focus on the wrong things—consumed with making their companies outperform one another as they fight for a greater share of a crowded market space. But what if entrepreneurs focused on creating new markets instead of fighting over old ones?
This week on How I Built This Lab, Renée shares insights from her Blue Ocean Strategy series to help founders crack open new opportunities. Plus, what is non-disruptive innovation and can it offset job displacement in the age of AI?
This episode was produced by Kerry Thompson with music by Ramtin Arablouei.
It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Neal Rauch.
You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Pete Maldonado of Chomps
Dhar Mann Studios: Dhar Mann
Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey
YouTube Creator and Cookbook Author: Rosanna Pansino
Healing through food with Danielle Walker of Against All Grain (2022)
CrunchLabs: Mark Rober
AI is smarter than you think with Shane Legg of Google DeepMind
Mythical: Rhett and Link
Listen Now: Business Wars
Whole30: Melissa Urban
“Beaming” people anywhere in the world with David Nussbaum of Proto
MGA Entertainment: Isaac Larian
Achieving greater things with Adam Grant
Weee!: Larry Liu
AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane
Primal Kitchen: Mark Sisson
Supercharging Lithium-Ion Batteries with Gene Berdichevsky of Sila Nanotechnologies
Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
The peril (and promise) of AI with Tristan Harris: Part 2
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Life Kit
Fresh Air
The Tim Ferriss Show
Planet Money
Post Reports