On this episode of BRAVE COMMERCE Joy Simonson, Head of Global Consumer eCommerce at 3M talks about how the brand’s “maker culture” has contributed to its success in both the B2B and B2C eCommerce world.
She starts by speaking about how leveraging B2B eCommerce provides incremental profits for B2C and how both work hand and hand. Emphasizing the importance of data, Joy stresses how optimizing content leads to conversion. When a brand is able to tie content to data, it can truly test its effectiveness.
3M, as a large technology company, has adopted a “maker culture”, in which they constantly are testing and iterating their products and marketing initiatives. Joy explains that since the company has an engineering foundation, they are able to automate its output quickly.
As an expert in the eCommerce space, Joy says that eCommerce belongs everywhere for brands because it is another road to the consumer. She speaks on how it is important to build a common language to align all teams. She stresses the value of cross-functional work to build empathy and says that when teams are able to create a human relationship and listen to each other’s needs, they can quickly advance together.
In this episode, you will learn just how far testing your ideas, leading with empathy, and working together can get a brand in the eCommerce space.
Key Takeaways:
Hosted on Acast. See acast.com/privacy for more information.
Sean Adams of Utz Expanding on Beloved Snack Food Brands
Dan O’Leary of J.M. Smucker on Shaping a Career out of Left Hand Turns
Ben Goodwin of OLIPOP on Balancing Flavor and Health in the Beverage Industry
Luke Kigel of Kimberly-Clark on Consumer-Centricity in the CPG Industry
Nathalie Gerschtein of L’Oréal on Glowing Forward with Leadership and Empathy
Ajay Sharma of Bayer on Strategies for Mastering the Digital Marketplace
Mir Zaman of Spectrum Brands on Lessons in Leadership
Celebrating Bravery and Brilliance in Women's Leadership
Flashback: Gabrielle Wesley of Mars Wrigley on Candy, Culture, and Commitment in Marketing
Tyson Foods’ Wendy Jean Bennett on Pioneering Retail Innovation
Eric Tarnowski of Kenvue on Navigating Change in Connected Commerce
Sarah Travis of Roundel on Revolutionizing Retail Media and Inclusive Leadership
Sanofi’s Bas van Kesteren Prescribes a Healthy Dose of eCommerce
Chobani’s CMO Thomas Ranese on Running a CPG Brand with a Tech Mindset
Analyst Andrew Lipsman Explores Retail Media in Light of Cookie Deprecation
Ari Labell of The Hain Celestial Group on Navigating the World of 'Better for You' Brands
AMOREPACIFIC’s Julien Bouzitat on Riding the Waves of Change in Beauty Marketing
Flashback: Esi Eggleston Bracey of Unilever on approaching business from a human-centric perspective
Flashback: Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities
Unleashing Petco's Tail of Success with CCO Darren MacDonald
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips