The Marketing Automation Discussion
Business
Whether you are a SaaS company needing to register new users effectively, or anyone with a registration page on your website, effective communication with those who are just being introduced to your product/brand for the first time is key.
Full show notes: https://automated.af/automated-sales-and-marketing-processes/onboarding-autom…orks-what-doesnt/
(with promo code to free year of Zendesk!)
My guest today is Wes Bush. Wes is best-known for challenging the traditional way of growing a SaaS business. He has been featured in Forbes, the Huffington Post, and has lectured at Canada’s top Polytechnic college. He is currently the founder and president of Product-Led Institute.
Products Mentioned Product-Led Growth Book Chat (free one-year) - Zendesk Email - Customer.io, Userlist (~$50/mo per user to start) Videos - Govideo by Vidyard (free), Loom.io Product onboarding - pendo.io, appcues (free to start) Product analytics - Amplitude, Heap, Mixpanel --- Support this podcast: https://anchor.fm/marketing-automation/supportBuilding Your First B2B Sales Team | Sankar Sundaresan, SkyGeni
B2B LinkedIn Strategy and Automation | Will van der Sanden, Dux Soup
Making Better Lead Magnets | Kevin McGrath, Beacon
Automated Email Outreach Strategy from Scratch | Vukasin Vukosavljevic, lemlist
How To Automate Service Client Onboarding | James Rose
How To Improve Retention Through Customer Experience Automation | Ernie Santeralli, Active Campaign
How To Start and Scale Your Affiliate or Referral Programs | Brady Cassidy, Rewardful
[Part 2] How to Increase Conversion Rates using Chatbots with Paul McKeever
How to Increase Conversion Rates using Chatbots with Paul McKeever
Applying Business Process Engineering to Marketing Automation with Sam Ovett
Building Your First ABM Tech Stack with Shahin Hoda
Starting and Engaging the Online Community through Video with Matt Barnett
Automating Content Creation Through Podcasting with Michael Greenberg
The When Why and How of Proposal Creation and Automation | Alex Glenn & Adam Hempenstall, BetterProposals.io
How to build an agile marketing stack | Alex Glenn & Dan McGaw
How Unbounce Built and Scaled their Partner Program | Alex Glenn & Ty Lingley
Through-Channel Marketing Automation | Alex Glenn & Jay McBain
How teams can ensure stable and comprehensive stack oversight in today’s ecosystem | Alex Glenn & Sunir Shah
The New World Of Partner Programs - Stack, Strategy and Execution | Alex Glenn & Bryn Jones, PartnerStack
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