The Marketing Automation Discussion
Business
Dan is a CEO, Founder, Author, Martech and Marketing Analytics Leader! Dan is the CEO and Founder of Effin Amazing
I have been a huge fan of Dan’s for some time now, but we finally got a chance to meet while Dan was giving the presentation that we are about to showcase on this episode.
I will let Dan introduce himself in a moment, but today he is going to lay out the groundwork for all of you listening interested in build the marketing technology stack of your dreams:
Integrated, Powerful, Seamless.
We discuss analytics, data enrichment, sales automation, tagging, lead scoring… and much more.
Dan and I discuss;
The 21st-century stack and the components within it (hint, it’s much larger than you think). Dan’s interpretation of automated lead scoring and his favorite intent scoring sequence. What is “Radar” for mobile and how is it used for personalized marketing… The Real Thread stack case study. What does taxonomy means to your stack? And much more...Remember, there is a complete video with the slides and audio if you care to check that out on automated.af
--- Support this podcast: https://anchor.fm/marketing-automation/supportBuilding Your First B2B Sales Team | Sankar Sundaresan, SkyGeni
B2B LinkedIn Strategy and Automation | Will van der Sanden, Dux Soup
Making Better Lead Magnets | Kevin McGrath, Beacon
Automated Email Outreach Strategy from Scratch | Vukasin Vukosavljevic, lemlist
How To Automate Service Client Onboarding | James Rose
How To Improve Retention Through Customer Experience Automation | Ernie Santeralli, Active Campaign
How To Start and Scale Your Affiliate or Referral Programs | Brady Cassidy, Rewardful
[Part 2] How to Increase Conversion Rates using Chatbots with Paul McKeever
How to Increase Conversion Rates using Chatbots with Paul McKeever
Applying Business Process Engineering to Marketing Automation with Sam Ovett
Building Your First ABM Tech Stack with Shahin Hoda
Starting and Engaging the Online Community through Video with Matt Barnett
Automating Content Creation Through Podcasting with Michael Greenberg
The When Why and How of Proposal Creation and Automation | Alex Glenn & Adam Hempenstall, BetterProposals.io
How Unbounce Built and Scaled their Partner Program | Alex Glenn & Ty Lingley
Through-Channel Marketing Automation | Alex Glenn & Jay McBain
Onboarding Automations: The Strategies that work, and those that don't | Alex Glenn & Wes Bush
How teams can ensure stable and comprehensive stack oversight in today’s ecosystem | Alex Glenn & Sunir Shah
The New World Of Partner Programs - Stack, Strategy and Execution | Alex Glenn & Bryn Jones, PartnerStack
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