Guillaume Cabane recently spoke to us about omnichannel marketing – right from devising a strategy to budgeting + answer a question that haunts every Saas marketer.
After leading growth teams at big players in Saas like Segment and Drift, Guillaume is now a growth advisor for B2B Saas startups like G2, Gorgias, Metadata, and Madkudu.
Dive into this episode to learn about the need for a multichannel marketing strategy for Saas brands, tips to build omnichannel expertise, essential tools in a multichannel marketer’s toolkit, and much more!
If you want to join the next live AMA, reach out to us on hello[at]saassessions[dot]com
Connect with G on LinkedIn - https://www.linkedin.com/in/cabane/
S8E4 - How to start an insights practise at your org? ft. Peter Walker, Head of Insights at Carta
S8E3 - Unscripted Sessions ft. Puneet Lamba, CEO and Cofounder of Aspiro
S8E2 - Integrations as a Growth Lever ft. Jugal Anchalia, Co-founder & CEO at Cobalt
S8E1 - Impact of Customer Success on Gross & Net Retention ft. Luke Diaz, Director of Customer Success at AppZen
S7E7 - Enablement 101 ft. Phil Putnam, VP of Sales Enablement at Notified
S7E6 - How to set up your Customer Marketing framework? ft. Abby Hehemann, Director of Product Marketing at GetResponse
S7E5 - Revenue Goals for Marketing teams? ft. Ankit Chaturvedi, VP & Global Head of Marketing at RateGain
S7E4 - International Expansion ft. Semir Jahic, Global Expansion Leader at Clari
S7E3 - Why, When & How to Pivot? ft. Aditi Sinha, Co-founder of Locale.ai
S7E2 - The art of Lead Nurturing ft. Erik Newton, CMO at Hubilo
S7E1 - Marketing Funnels 101 ft. Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee)
S6E5 - Chief of Staff 101 ft. Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee
S6E4 - Security & Compliances 101 for SaaS Startups ft. Girish Redekar, Cofounder at Sprinto
S6E3 - Building a culture OS ft. Abhash Kumar, VP of Marketing at Springworks
S6E2 - Talking No-code ft. Kausambi Manjita, Founder & CEO at Mason
S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io
S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of Factors.ai
S5E5 - Insent’s exit to ZoomInfo ft. Arjun Pillai, former Founder & CEO at Insent.ai
S5E4 - Storytelling 101 ft. Sairam Krishnan, Marketer in Residence at Accel
S5E3 - Unscripted Sessions ft. Sreedhar Peddineni, Co-founder at GTM Buddy
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money