It's episode 5 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way.
This week, we pick up where we left off last week and learn about G's new team and project, Remote Social. G tells us about the decision making process to ultimately join this new team as well as his key focus areas.
We also touch on how marketing differs in a start up vs. a more traditional business, with a brief mention of the witchcraft known as growth hacking, that we will explore even further in future episodes.
We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!
Canva's David Burson On Where Product, Growth & Marketing Intersect, Understanding Customer Behaviour & Building A Career
Gerardo's Start Up Journey Final Episode - Reflections On The Antler Journey & What's Next For The Remote Social Team!
Gerardo's Start Up Journey Week 6 - Special Guests; Co-Founders Jess & Mike, VC Feedback & Friday Walks!
Gerardo's Start Up Journey Week 4 - Project Changes, Tough Conversations & Trusting Your Gut!
Gerardo's Start Up Journey Week 3 - Tracking Out, Resilience & Virtual Reality!
Gerardo's Start Up Journey Week 2 - Potential Co-Founders, Early Idea Pivots & The Importance Of Marketers In Start-Ups!
Gerardo's Start Up Journey Week 1 - Introducing Gerardo & Program Expectations
Cookies - Retargeting, Spam & Chocolate Chips!
Influencer Marketing - Should You Do It? How To Do It & A Marketing Show Gucci Sponsorship?!
Brand Distinctive Assets - Logos, Typeface & Pub Trivia?!
Small Business Marketing - Budget Tracking, SEO & Spilled Coffee?!
Nathan's Start Up Journey Final Week (It's Here!) - Funding Verdict, Reflections & The Future For RightPaw!
Building Marketing Strategies - SWOTs, Financials & Competitor Mapping!
The Marketing Communications Funnel - See It, Like It, Want It, Have It!
Careers In Marketing - Client vs. Agency Side, Role Breakdowns & Optimal Uni Subjects
The Marketing Mix - 4 P's, 6 P's & 8 P's!?
Nathan's Start Up Journey Week 10 - Equity Splits & Employee Motivation
Nathan’s Start Up Journey Week 9 - Introducing A New Co Founder & Talking Pitch Craft!
Nathan’s Start Up Journey Week 8 - Building A Winning Team & Setting A Motivating Vision
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