On this episode of The Marketing Show, we look at Cookies and there use in data driven marketing.
But before we even do that, we first break down what a cookie actually is, as it tends to be one of those terms that people use but don't actually understand.
Following on from that, we discuss the different ways cookies can be used by marketers before contemplating the future of the humble cookie as 3rd party cookies look to be almost completely phased out by 2022.
If you like the episode, make sure you hit subscribe and leave us a 5 star review on Apple Podcasts!
Canva's David Burson On Where Product, Growth & Marketing Intersect, Understanding Customer Behaviour & Building A Career
Gerardo's Start Up Journey Final Episode - Reflections On The Antler Journey & What's Next For The Remote Social Team!
Gerardo's Start Up Journey Week 6 - Special Guests; Co-Founders Jess & Mike, VC Feedback & Friday Walks!
Gerardo's Start Up Journey Week 5 - New Team, Riding The WFH Wave & Growth Marketing
Gerardo's Start Up Journey Week 4 - Project Changes, Tough Conversations & Trusting Your Gut!
Gerardo's Start Up Journey Week 3 - Tracking Out, Resilience & Virtual Reality!
Gerardo's Start Up Journey Week 2 - Potential Co-Founders, Early Idea Pivots & The Importance Of Marketers In Start-Ups!
Gerardo's Start Up Journey Week 1 - Introducing Gerardo & Program Expectations
Influencer Marketing - Should You Do It? How To Do It & A Marketing Show Gucci Sponsorship?!
Brand Distinctive Assets - Logos, Typeface & Pub Trivia?!
Small Business Marketing - Budget Tracking, SEO & Spilled Coffee?!
Nathan's Start Up Journey Final Week (It's Here!) - Funding Verdict, Reflections & The Future For RightPaw!
Building Marketing Strategies - SWOTs, Financials & Competitor Mapping!
The Marketing Communications Funnel - See It, Like It, Want It, Have It!
Careers In Marketing - Client vs. Agency Side, Role Breakdowns & Optimal Uni Subjects
The Marketing Mix - 4 P's, 6 P's & 8 P's!?
Nathan's Start Up Journey Week 10 - Equity Splits & Employee Motivation
Nathan’s Start Up Journey Week 9 - Introducing A New Co Founder & Talking Pitch Craft!
Nathan’s Start Up Journey Week 8 - Building A Winning Team & Setting A Motivating Vision
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