The MV collection stemmed from a dream of bringing machines to Fair Isle to trigger the development of other businesses in the island (3:43)
The cost breakdown of a hand-knitted jumper (7:10)
The MV collection was inspired by museum pieces and how the “Hooded Jumper” was born (9:33)
The colorwork and innovation in the “Crew Neck Jumper” (12:40)
The MV collection is a celebration of the very early Fair Isle knitting design, yet industrially manufactured (15:16)
Challenges with the 2018 MV collection (17:42)
Learnings from the MV collection (19:25)
It's very difficult to put your passions and your beliefs into words, creating a business or a brand. How to transmit the message? (21:47)
Why the mainstream fashion system doesn’t work for Mati (22:45)
Why is it more important for Mati to produce pieces that are made to last (25:55)
The new design ideas need to be a celebration of the island and of its traditions, it has to be more profound than a simple change of color (a computer can do it!) (26:50)
Mati thinks that we are entering a period where like-minded individuals and communities are more important. Connecting with people will probably be the answer to grow the business (27:45)
Advice for building a meaningful brand: make sure that you know perfectly what is it that you're standing for? And then to grow from there and to keep that connection as you grow and as you diversify (31:07)
Book coming out in September “KNITTING FROM FAIR ISLE” (33:34)
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CONNECT WITH MATI VENTRILLON https://www.mativentrillon.co.uk/
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Pre-order Mati's book "KNITTING FROM FAIR ISLE" by Mati Ventrillon
Host: Leekei Tang
Contact: hello (at) betterbusinessfounder.com
Music credits: Mister Sunny Face by Wayne Jones / Blue Skies by Silent Partner / Happy Ukulele by Scott Holmes
Finding Who You Are By Serving Someone Who Needs You By Shawn Askinosie
Communication With Empathy for Better Connection and Conversation by Isa Alves
Leading Change With A Small Fashion Business by Seth Godin
Handcrafting Slippers For The Love of Africa and Nature with Walk The Talk Africa
Tapping Into The Potential Of The Skilled Disability Population for Businesses and Companies by Liz Johnson
When Mission-driven Business Founders Discuss Success
Growing a Wholesale Business With Values by Jennifer Myers Chua
Practicing Empathy and Gratitude with David Nebinski
Quiet Disruptors: Creating Change Without Shouting by Sue Heatherington
Creating Change with Arture and Using Cork As An Alternative To Leather by Shivani Patel
Providing Training and Employment to Mothers through Sustainable Jobs within the Textile Industry by Josie Mackenzie
Creating a New Category in Fashion and Empowering Women with Baby Clothing by Bai Ahmad Zahmri
Ihitashri Shandilya on Preserving the Heritage Art Form of Mithila Paintings (Madhubani Paintings)
Better Business Founder - Trailer
Making Change Happen With Intention and Integrity by Scott Perry
My Journey to Becoming a Mindful Business Founder (Host on mic)
Seeker x Retriever, Building a Fashion Brand to Find Your Tribe with Nan and Carl
Bridging the Past and the Future with a Fashion Brand by Pola Stępień
Building a Successful Handbag Brand Fresh from College by Julia Skergeth
Tweaking your Mind and your Life with more Tankespjärn by Helena Roth
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