On this episode of The Company Show, we’re taking a look at how Rayna Rokicki, the owner of Ladies First Digital Media and the host of the You Betcha She Did! podcast, uses a relationship-building guest strategy perfectly to grow her show and her business.
Relationship-building is one of the most popular and effective podcast goals for companies. This helps them create and nurture the connections they need for different kinds of business growth, from new leads, to educating and serving existing customers, to referral partners, to potential collaboration partners, and dare I say, maybe even new friends too.
Rayna created a great show and strategically uses it to grow her media business by connecting with potential clients, refining and experimenting with formats to use within the business, and creating awareness of the many amazing women in her area, herself included.
It is a fantastic conversation and you're really going to enjoy it.
Tune in to the full episode to learn about:
Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!
Key Quotes
"I've definitely learned that you need to throw out perfection, and I tell it to my clients all the time. If you want perfect, this is not the right space for you. You just have to get started, you have to dive in, and you got to learn along the way." - Rayna Rokicki
"Just start. Don't get stuck." - Rayna Rokicki
Resources
One Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
Rayna Rokicki Website | Instagram | LinkedIn | You Betcha She Did!
Related:
Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.
Missed PFBCon 2023? Check out the recordings!
Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann
Maximizing the Value of Your Podcast Archive with Racheal Cook
Pitching and Podcasting for Authors with Angie Trueblood
A Tale of Three Podcasts with Megan Dougherty
Joy, Email and Your Podcast with Shannon Hernandez
Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner
Creating Impact with Expert Knowledge with Kachina Gosselin
13 Questions to Ask a Podcast Production Company Before You Hire Them
Protecting Your Podcast: Intellectual Property and Fair Use with Erin Ogden
Positioning Your Podcast for Business Growth with Beate Chelette
Does Your Podcast Format Match Your Podcast Goals?
Practice Makes Prepared with Meridith Grundei
How to Measure the Impact of Your Podcast
Mastering Facebook Ads for Podcast & Business Growth with Stacy Reed
Should You Book A Podcasting Studio? with JP Davidson
Achieving Business Goals with Podcast Managers | Ted Cragg
What to Expect at PFBCon 2023 with Tom Fox
Podcasting for Business Refresher
The Ultimate Guest Pitching System with Kris Ward
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast