Aligning your podcast with your business goals is crucial for success, which means you need to set clear podcast goals, choose the right format to achieve those goals, and understand industry best practices.
Today I have the pleasure of sharing with you a conversation that I had with Beate Chelette, the Growth Architect. She's a business strategist and podcast host who provides visionaries and leaders with strategies to grow their authority so they can scale their impact.
Beate and I are talking about changes in the entrepreneurial landscape, having a good understanding of what's going on in your industry and making decisions accordingly, and a good deep dive into the good, the bad, and the terribly ugly of different podcast strategies that we have run across over the years of being in this industry.
So we're operating from the same foundation: podcasts can be leveraged within a business in a way that serves the business itself, listeners, and everyone else involved with the project. But we approached many things in somewhat different ways.
This was a conversation I learned a lot from, and I think you will too.
Tune in to the full episode to learn about:
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"All you need is one person a year who hears something, who becomes a good client, and everything's paid for.” - Beate Chelette
“Who cares if the downloads are small? Most of the shows we produce, we don't even look at the downloads.” - Megan Dougherty
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Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
Beate Chelette Website | Instagram | LinkedIn | Facebook | Twitter
Angie Trueblood Instagram | LinkedIn | Twitter | The Podwize Group | Go Pitch Yourself Podcast
Related:
PFBCon 2023 Recordings
Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.
Missed PFBCon 2023? Check out the recordings!
Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann
Maximizing the Value of Your Podcast Archive with Racheal Cook
Pitching and Podcasting for Authors with Angie Trueblood
A Tale of Three Podcasts with Megan Dougherty
Joy, Email and Your Podcast with Shannon Hernandez
Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner
Creating Impact with Expert Knowledge with Kachina Gosselin
13 Questions to Ask a Podcast Production Company Before You Hire Them
Protecting Your Podcast: Intellectual Property and Fair Use with Erin Ogden
Does Your Podcast Format Match Your Podcast Goals?
Case Study: Growing a Media Business Through Podcasting with Rayna Rokicki
Practice Makes Prepared with Meridith Grundei
How to Measure the Impact of Your Podcast
Mastering Facebook Ads for Podcast & Business Growth with Stacy Reed
Should You Book A Podcasting Studio? with JP Davidson
Achieving Business Goals with Podcast Managers | Ted Cragg
What to Expect at PFBCon 2023 with Tom Fox
Podcasting for Business Refresher
The Ultimate Guest Pitching System with Kris Ward
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