Book Marketing Show Podcast with Dave Chesson
Business:Marketing
While your book is providing your readers with value, going above and beyond for them by offering what’s known as a “content upgrade” can turn them from readers to loyal fans. A content upgrade can be something like a companion PDF, eBook, video, or even course readers can get by signing up for your email list.
By offering this content upgrade, your readers can get even more out of your book by signing up for your email list, but you can also use that email list to send notifications of future books or announcements.
However, the latter shouldn’t be the draw to get readers to sign up — no one wants to get emails that read like commercials. That’s where the content upgrade comes in.
Steve Scott comes on this episode to talk about different options for content upgrades and how they can be used to provide your readers with something complementary to the book, such as a video course or checklist.
Steve has used this technique to offer his readers a companion video series to his book to explore the topics of his books further. He also mentions Pat Flynn, who took the content upgrade even further by offering a free video course with his book “Will it Fly?” and then used that course to promote a paid course.
But you don’t just have to go with the video content upgrade, you can do a printable checklist, PDF, or additional eBook. This may sound like it would only be good for non-fiction books, but in the next episode, we’ll talk about how you can add readers to email subscribers for fiction books.
Bio of the Author in the Case Study:Steve Scott — also known by his pen name, S.J. Scott — is an author of more than 60 books for internet entrepreneurs, nonfiction eBook authors, bloggers, and affiliate marketers. He also likes to travel, run marathons, and read.
Resources Referred to in this Episode: Steve Scott’s Amazon Author Page S.J. Scott’s Amazon Author Page Habit Stacking: 97 Small Life Changes That Take Five Minutes or Less by S.J. Scott Will it Fly by Pat Flynn Traffic and Conversions Summit Book Marketing Show Start Your Author Email List ASAP Book Marketing Show Listing Previous Books for More Sales with Steve Scott
For more information, visit the show notes at http://kindlepreneur.com/e33
64: Book Launch to Consistent Sales Case Study
63. Marketers & Coffee: Publishing Companies and Deals with Anna David
62. Best Writing Tools for Authors
61. What Publishing Companies Are Really Like (Insider Story)
60. Marketers & Coffee: Facebook Pages for Authors
59. How to Get Paid Writing Other People’s Books
58. Reviving a Dead Book (Case Study #4)
57. How to Make a Children’s Book
56. Using AMS Ads to Increase Your Sales (CASE STUDY)
55. Book Price Hack that will Make You More Money
54. Creatively Smart Ways to Come Up With Your Book Title
53. Marketers and Coffee: Book Cover Mastery with Derek Murphy
52. Amazon Link Anatomy And Why We Need to Understand This
51. The Cold Hard Truth About Book Marketing Services
50. IngramSpark vs Lulu: What’s the best for Hardcover book creation
49. Using Fiverr for Book Covers - It’s Not What You Think!
48. Marketers & Coffee: Author Conferences
47. Reviving a Dead Book Series (Case Study 3)
46. Social Media for Authors: Big Mistakes Many Make
45. Marketers & Coffee: Proofreading for Your Book
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström